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Future Fluid Longwear Hydrating Concealer 23W dupes and alternatives Milk Makeup

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal1
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for normal skin, with full coverage, without silicones.

  • 2 matches have no coverage listed and are not shown.
  • 5 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Dior Forever Skin Correct Full-Coverage Concealer 7 Neutral

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
23WChange shade
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Buildable coverage
The match
Dior
7 Neutral
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
79out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
79
Wear (Wear & performance)
51
Skin (Skin suitability)
50
Shade match
90out of 100
Colour
97
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $12 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 23W (Deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Golden Deep 28

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Golden Deep 28

    • Looks identical
    • Deep · Warm · golden undertone

    $39.50

    Ulta BeautyView at Ulta Beauty
  2. Tarte Amazonian Clay Blurring Powder Foundation

    51S Deep Sand

    Tarte Amazonian Clay Blurring Powder Foundation, shade 51S Deep Sand

    • Looks identical
    • Deep · Warm · golden undertone

    $40

    SephoraView at Sephora
  3. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    440

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 440

    • Looks identical
    • Deep tan · Warm undertone

    $40

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Foundation

    13 Warm

    Charlotte Tilbury Airbrush Flawless Foundation, shade 13 Warm

    • Very close colour
    • Deep · Warm undertone

    $52

    Ulta BeautyView at Ulta Beauty
  5. Ulta Beauty Collection Moisturizing Complexion Stick

    Deep Warm

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Deep Warm

    • Very close colour
    • Deep · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty
  6. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Deep Warm 4

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Deep Warm 4

    • Very close colour
    • Deep · Warm undertone

    $49

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Dior Forever Skin Correct Full-Coverage Concealer in 7 Neutral, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 23W. Every attribute compared, with its share of the score.

ComparedYour shade23WClosest match7 NeutralScore
Shade match55% of overall90
Colour97#995b34#975b37Looks identicalColour difference 0.9 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormalSkin-type suitability not published for one product
Overall match 79/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Correct Full-Coverage Concealer in 7 Neutral.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Full rather than buildable coverage
  • Claims transfer resistance

Different

  • Neutral rather than warm undertone
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs moderate
View full match

Where to buy 7 Neutral

Best price
$42SephoraSephora
Costs $12 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.