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Future Fluid Longwear Hydrating Concealer 23W dupes and alternatives Milk Makeup

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, without talc or silicones.

  • 2 matches have no coverage listed and are not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 10

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
23WChange shade
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Buildable coverage
The match
Armani Beauty
10
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Radiant · Medium coverage
Overall match
73out of 100
Shade (Shade match)
72
Finish (Finish & visual result)
76
Wear (Wear & performance)
82
Skin (Skin suitability)
50
Shade match
72out of 100
Colour
59
Depth
76
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $12 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 23W (Deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Golden Deep 28

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Golden Deep 28

    • Looks identical
    • Deep · Warm · golden undertone

    $39.50

    Ulta BeautyView at Ulta Beauty
  2. Tarte Amazonian Clay Blurring Powder Foundation

    51S Deep Sand

    Tarte Amazonian Clay Blurring Powder Foundation, shade 51S Deep Sand

    • Looks identical
    • Deep · Warm · golden undertone

    $40

    SephoraView at Sephora
  3. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    440

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 440

    • Looks identical
    • Deep tan · Warm undertone

    $40

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Foundation

    13 Warm

    Charlotte Tilbury Airbrush Flawless Foundation, shade 13 Warm

    • Very close colour
    • Deep · Warm undertone

    $52

    Ulta BeautyView at Ulta Beauty
  5. Ulta Beauty Collection Moisturizing Complexion Stick

    Deep Warm

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Deep Warm

    • Very close colour
    • Deep · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty
  6. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Deep Warm 4

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Deep Warm 4

    • Very close colour
    • Deep · Warm undertone

    $49

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 10, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 23W. Every attribute compared, with its share of the score.

ComparedYour shade23WClosest match10Score
Shade match55% of overall72
Colour59#995b34#a56b4cSlight colour differenceColour difference 6.3 (0 is identical)
Depth76DeepDeep tanSome differenceDepth difference: 8.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 73/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 10.

Same or better

  • Same warm undertone
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Visible colour difference
  • Runs slightly lighter
  • Radiant finish instead of natural
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs low
View full match

Where to buy 10

Best price
$42SephoraSephora
Costs $12 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.