Future Fluid Longwear Hydrating Concealer 24N dupes and alternatives Milk Makeup
Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Medium0
- Medium to full0
- Full0
- Buildable0
Finish
- Matte0
- Natural1
- Radiant0
- Luminous0
Formulation
- Liquid0
- Cream0
- Serum0
Skin type
- Dry2
- Normal3
- Combination0
- Oily0
- Sensitive1
Preferences
Avoid an ingredient
SortSort byOverall match
1 of 30 matches
Only showing matches made for sensitive skin, without dimethicone or alcohol denat.
- 9 matches have no skin type listed and are not shown.
Closest shade matchClosest overall alternative: Maybelline Fit Me Natural Finish Concealer Dark Coffee
The equivalent shade and the most similar concealer overall.
- Overall match
- 75out of 100
- Shade (Shade match)
- 82
- Finish (Finish & visual result)
- 78
- Wear (Wear & performance)
- 54
- Skin (Skin suitability)
- 50
- Shade match
- 82out of 100
- Colour
- 71
- Depth
- 96
- Undertone
- 100
Ulta BeautyYour shade $30 at Ulta Beauty · product price; shade not separately priced
Where to buy Dark Coffee
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautyLooking for a foundation in your shade?
The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 24N (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Closest foundations
300 Gabon
Juvia's Place I am Magic Natural Radiance Foundation, shade 300 Gabon
- Looks identical
- Deep · Neutral undertone
$24
15 Neutral
Charlotte Tilbury Airbrush Flawless Foundation, shade 15 Neutral
- Looks identical
- Deep · Neutral undertone
$52
Java
111
NP14
B140
Chanel LES BEIGES Water-Fresh Complexion Touch, shade B140
- Looks identical
- Deep · Neutral undertone
$70
View at Sephora
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Maybelline Fit Me Natural Finish Concealer in Dark Coffee, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Maybelline Fit Me Natural Finish Concealer in Dark Coffee.
Same or better
- $19.01 less
- Same neutral undertone
- Same natural finish
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- No skin-like finish claimed
- No long-wear claim
- Does not claim not settling into lines
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Where to buy Dark Coffee
Ulta BeautyYour shade $30 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.