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Future Fluid Longwear Hydrating Concealer 24N dupes and alternatives Milk Makeup

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches with medium coverage, in liquid form, without dimethicone.

  • 4 matches have no coverage listed and are not shown.
  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 15

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
24NChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Buildable coverage
The match
Armani Beauty
15
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
74out of 100
Shade (Shade match)
74
Finish (Finish & visual result)
76
Wear (Wear & performance)
82
Skin (Skin suitability)
50
Shade match
74out of 100
Colour
58
Depth
92
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $12 more

Your shade $30 at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 24N (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Juvia's Place I am Magic Natural Radiance Foundation

    300 Gabon

    Juvia's Place I am Magic Natural Radiance Foundation, shade 300 Gabon

    • Looks identical
    • Deep · Neutral undertone

    $24

  2. Charlotte Tilbury Airbrush Flawless Foundation

    15 Neutral

    Charlotte Tilbury Airbrush Flawless Foundation, shade 15 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $52

  3. Maybelline Fit Me Dewy + Smooth Foundation

    Java

    Maybelline Fit Me Dewy + Smooth Foundation, shade Java

    • Looks identical
    • Deep · Neutral undertone

    $11.99

  4. RMS Beauty ReEvolve Natural Finish Foundation

    111

    RMS Beauty ReEvolve Natural Finish Foundation, shade 111

    • Looks identical
    • Deep · Neutral undertone

    $59

  5. Natasha Denona HY-GLAM Powder Foundation

    NP14

    Natasha Denona HY-GLAM Powder Foundation, shade NP14

    • Looks identical
    • Deep · Neutral undertone

    $55

  6. Chanel LES BEIGES Water-Fresh Complexion Touch

    B140

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade B140

    • Looks identical
    • Deep · Neutral undertone

    $70

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 15, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N. Every attribute compared, with its share of the score.

ComparedYour shade24NClosest match15Score
Shade match55% of overall74
Colour58#874c2a#754a38Slight colour differenceColour difference 6.4 (0 is identical)
Depth92DeepDeepSameDepth difference: 4.0
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 74/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 15.

Same or better

  • Same neutral undertone
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Visible colour difference
  • Runs slightly deeper
  • Radiant finish instead of natural
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs low

Where to buy 15

Best price
$42SephoraSephora
Costs $12 more

Your shade $30 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.