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Future Fluid Longwear Hydrating Concealer 24N dupes and alternatives Milk Makeup

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form, without talc or silicones.

  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Dior Forever Skin Correct Full-Coverage Concealer 8 Neutral

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
24NChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Buildable coverage
The match
Dior
8 Neutral
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
82out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
79
Wear (Wear & performance)
51
Skin (Skin suitability)
50
Shade match
95out of 100
Colour
93
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $12 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $31Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame buildable coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneLuminous rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Luminous rather than natural finish · No skin-like finish claimed

    Retailer shade note: for very deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  2. #3 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C
    Shade match 81
    $31Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same buildable coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneLuminous rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Luminous rather than natural finish · No skin-like finish claimed

    Retailer shade note: for dark deep cool skin with pink undertones

    Medium confidence· Digital match

    View match
  3. Shade match 74
    $42SephoraSephoraCosts $12 more

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperRadiant rather than natural finish

    Score details
    Shade match
    74
    Finish & visual result
    76
    Wear & performance
    82
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Radiant rather than natural finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: very deep with a neutral undertone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 24N (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Juvia's Place I am Magic Natural Radiance Foundation

    300 Gabon

    Juvia's Place I am Magic Natural Radiance Foundation, shade 300 Gabon

    • Looks identical
    • Deep · Neutral undertone

    $24

  2. Charlotte Tilbury Airbrush Flawless Foundation

    15 Neutral

    Charlotte Tilbury Airbrush Flawless Foundation, shade 15 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $52

  3. Maybelline Fit Me Dewy + Smooth Foundation

    Java

    Maybelline Fit Me Dewy + Smooth Foundation, shade Java

    • Looks identical
    • Deep · Neutral undertone

    $11.99

  4. RMS Beauty ReEvolve Natural Finish Foundation

    111

    RMS Beauty ReEvolve Natural Finish Foundation, shade 111

    • Looks identical
    • Deep · Neutral undertone

    $59

  5. Natasha Denona HY-GLAM Powder Foundation

    NP14

    Natasha Denona HY-GLAM Powder Foundation, shade NP14

    • Looks identical
    • Deep · Neutral undertone

    $55

  6. Chanel LES BEIGES Water-Fresh Complexion Touch

    B140

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade B140

    • Looks identical
    • Deep · Neutral undertone

    $70

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Dior Forever Skin Correct Full-Coverage Concealer in 8 Neutral, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N. Every attribute compared, with its share of the score.

ComparedYour shade24NClosest match8 NeutralScore
Shade match55% of overall95
Colour93#874c2a#8c5130Very close colourColour difference 1.8 (0 is identical)
Depth95DeepDeepSameDepth difference: 2.9
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormalSkin-type suitability not published for one product
Overall match 82/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Correct Full-Coverage Concealer in 8 Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Full rather than buildable coverage
  • Claims transfer resistance

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs moderate

Where to buy 8 Neutral

Best price
$42SephoraSephora
Costs $12 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.