Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Full rather than buildable coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
79
Wear & performance
51
Skin suitability
50
Very close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
Matches: Very close colour· Claims a blurring effect· Both claim not settling into lines
Differences: Olive rather than neutral undertone· Matte rather than natural finish· Full rather than buildable coverage
Score details
Shade match
84
Finish & visual result
58
Wear & performance
72
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deeper skin with very warm, golden or olive undertones
Matches: Same neutral undertone· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly lighter· Radiant rather than natural finish· Medium-full rather than buildable coverage
Score details
Shade match
83
Finish & visual result
82
Wear & performance
68
Skin suitability
50
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Radiant rather than natural finish · Medium-full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance
Matches: Claims a blurring effect· Both claim not settling into lines
Differences: Slightly warmer undertone· Matte rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
81
Finish & visual result
64
Wear & performance
72
Skin suitability
50
Close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: D2 - Deep with warm undertones
Differences: Slightly lighter · Radiant rather than natural finish · Medium-full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: deepest with neutral warm undertones
Matches: Same neutral undertone· Both claim a skin-like finish· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Radiant rather than natural finish
Score details
Shade match
74
Finish & visual result
76
Wear & performance
82
Skin suitability
50
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Radiant rather than natural finish · Medium rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: very deep with a neutral undertone
The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 24N (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW50, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N. Every attribute compared, with its share of the score.
ComparedYour shade24NClosest shade matchNW50How they compareScore
Shade match55% of overall96
Colour60%99#874c2a#874c29Looks identicalColour difference 0.3 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.0
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity30%70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Not publishedDry, normal, combination, oilySkin-type suitability not published for one product
Overall match 81/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris True Match Radiant Serum Concealer in N11, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N. Every attribute compared, with its share of the score.
ComparedYour shade24NClosest overall alternativeN11How they compareScore
Shade match55% of overall93
Colour60%90#874c2a#7e482aVery close colourColour difference 2.3 (0 is identical)
Depth15%94DeepDeepSameDepth difference: 3.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared72
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%—not comparableBuildableNot listedNot comparedCoverage not listed for one product
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 87/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $12 more
