Future Fluid Longwear Hydrating Concealer 24N dupes and alternatives Milk Makeup
Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Formulation
- Liquid0
- Cream1
- Serum0
Skin type
- Dry0
- Normal1
- Combination1
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches with medium coverage, with a matte finish.
- 4 matches have no coverage listed and are not shown.
Closest shade matchClosest overall alternative: NARS Soft Matte Complete Concealer Cacao
The equivalent shade and the most similar concealer overall.
- Overall match
- 74out of 100
- Shade (Shade match)
- 81
- Finish (Finish & visual result)
- 64
- Wear (Wear & performance)
- 72
- Skin (Skin suitability)
- 50
- Shade match
- 81out of 100
- Colour
- 84
- Depth
- 95
- Undertone
- 65
SephoraYour shade $30 at Ulta Beauty
Where to buy Cacao
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at Sephora
Ulta Beautyfrom $36 · product priceView at Ulta BeautyLooking for a foundation in your shade?
The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 24N (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Closest foundations
300 Gabon
Juvia's Place I am Magic Natural Radiance Foundation, shade 300 Gabon
- Looks identical
- Deep · Neutral undertone
$24
15 Neutral
Charlotte Tilbury Airbrush Flawless Foundation, shade 15 Neutral
- Looks identical
- Deep · Neutral undertone
$52
Java
111
NP14
B140
Chanel LES BEIGES Water-Fresh Complexion Touch, shade B140
- Looks identical
- Deep · Neutral undertone
$70
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NARS Soft Matte Complete Concealer in Cacao, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NARS Soft Matte Complete Concealer in Cacao.
Same or better
- Medium rather than buildable coverage
- Claims a blurring effect
- Both claim not settling into lines
Different
- Small colour difference on the swatch
- Slightly warmer undertone
- Matte finish instead of natural
- No skin-like finish claimed
- Does not claim a lightweight feel
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Where to buy Cacao
SephoraYour shade $30 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.