Future Fluid Longwear Hydrating Concealer 25C dupes and alternatives Milk Makeup
Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade match: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 45.5 Deep Ebony
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 67out of 100
- Colour
- 47
- Depth
- 92
- Undertone
- 100
SephoraYour shade $30 at Ulta Beauty
Where to buy 45.5 Deep Ebony
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at Sephora
Ulta Beautyfrom $30 · product priceView at Ulta BeautyNo match is close enough in colour to recommend as an overall alternative (shade match under 70).
Looking for a foundation in your shade?
The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 25C (Very deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Closest foundations
80 Sienna
Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation, shade 80 Sienna
- Very close colour
- Very deep · Cool undertone
$22
540C
Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 540C
- Very close colour
- Very deep · Cool undertone
$53
Roque ST18
Shade: 8 - ACHT
Monika Blunder Beauty Blunder Cover Foundation/Concealer, shade Shade: 8 - ACHT
- Very close colour
- Very deep · Cool undertone
$26
Deep 290 C
m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Deep 290 C
- Very close colour
- Very deep · Cool undertone
$49
6C1 Rich Cocoa
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20, shade 6C1 Rich Cocoa
- Very close colour
- Very deep · Cool undertone
$33
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 45.5 Deep Ebony, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 25C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 45.5 Deep Ebony.
Same or better
- Same cool undertone
- Same natural finish
- Full rather than buildable coverage
- Both claim long-wearing
- Both claim not settling into lines
Different
- Visible colour difference
- No skin-like finish claimed
- Does not claim a lightweight feel
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy 45.5 Deep Ebony
SephoraYour shade $30 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.