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Future Fluid Longwear Hydrating Concealer 25C dupes and alternatives Milk Makeup

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

  • Liquid0
  • Cream0
  • Serum0

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches made for normal skin, with medium to full coverage, without talc or alcohol denat.

  • 2 matches have no coverage listed and are not shown.
  • 7 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 17.5 Deep

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
25CChange shade
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Buildable coverage
The match
Charlotte Tilbury
17.5 Deep
Depth and undertone: Rich deep · Cool
Finish and coverage: Radiant · Medium-full coverage
Overall match
72out of 100
Shade (Shade match)
71
Finish (Finish & visual result)
82
Wear (Wear & performance)
68
Skin (Skin suitability)
50
Shade match
71out of 100
Colour
60
Depth
67
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$36Ulta BeautyUlta Beauty
Costs $6 more

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 25C (Very deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation

    80 Sienna

    Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation, shade 80 Sienna

    • Very close colour
    • Very deep · Cool undertone

    $22

    SephoraView at Sephora
  2. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    540C

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 540C

    • Very close colour
    • Very deep · Cool undertone

    $53

    SephoraView at Sephora
  3. ILIA Super Serum Skin Tint SPF 40

    Roque ST18

    ILIA Super Serum Skin Tint SPF 40, shade Roque ST18

    • Very close colour
    • Very deep · Cool undertone

    $48

    SephoraView at Sephora
  4. Monika Blunder Beauty Blunder Cover Foundation/Concealer

    Shade: 8 - ACHT

    Monika Blunder Beauty Blunder Cover Foundation/Concealer, shade Shade: 8 - ACHT

    • Very close colour
    • Very deep · Cool undertone

    $26

    Ulta BeautyView at Ulta Beauty
  5. m.ph by Mary Phillips Le Skin Weightless Serum Foundation

    Deep 290 C

    m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Deep 290 C

    • Very close colour
    • Very deep · Cool undertone

    $49

    SephoraView at Sephora
  6. Estée Lauder Futurist Skin Tint Serum Foundation SPF 20

    6C1 Rich Cocoa

    Estée Lauder Futurist Skin Tint Serum Foundation SPF 20, shade 6C1 Rich Cocoa

    • Very close colour
    • Very deep · Cool undertone

    $33

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 17.5 Deep, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 25C. Every attribute compared, with its share of the score.

ComparedYour shade25CClosest match17.5 DeepScore
Shade match55% of overall71
Colour60#733923#5a2b1bSlight colour differenceColour difference 6.2 (0 is identical)
Depth67Very deepRich deepSome differenceDepth difference: 10.7
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100BuildableMedium-fullCloseMedium-full coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedDry, normalSkin-type suitability not published for one product
Overall match 72/100Shade match 71/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 17.5 Deep.

Same or better

  • Same cool undertone
  • Medium-full rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Visible colour difference
  • Runs slightly deeper
  • Radiant finish instead of natural
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs none
View full match

Where to buy 17.5 Deep

Match price
$36Ulta BeautyUlta Beauty
Costs $6 more

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.