Beautler.Your beauty butler

Future Fluid Longwear Hydrating Concealer 25C dupes and alternatives Milk Makeup

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

  • Medium0
  • Medium to full0
  • Full0
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches made for sensitive skin, in serum form, without talc.

  • 4 matches have no formulation listed and are not shown.
  • 7 matches have no skin type listed and are not shown.

Closest shade match: L'Oréal Paris True Match Radiant Serum Concealer N11

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
25CChange shade
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Buildable coverage
The match
L'Oréal Paris
N11
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant finish
Shade match
68out of 100
Colour
67
Depth
79
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
$13.01 less (43%)

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 25C (Very deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation

    80 Sienna

    Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation, shade 80 Sienna

    • Very close colour
    • Very deep · Cool undertone

    $22

    SephoraView at Sephora
  2. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    540C

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 540C

    • Very close colour
    • Very deep · Cool undertone

    $53

    SephoraView at Sephora
  3. ILIA Super Serum Skin Tint SPF 40

    Roque ST18

    ILIA Super Serum Skin Tint SPF 40, shade Roque ST18

    • Very close colour
    • Very deep · Cool undertone

    $48

    SephoraView at Sephora
  4. Monika Blunder Beauty Blunder Cover Foundation/Concealer

    Shade: 8 - ACHT

    Monika Blunder Beauty Blunder Cover Foundation/Concealer, shade Shade: 8 - ACHT

    • Very close colour
    • Very deep · Cool undertone

    $26

    Ulta BeautyView at Ulta Beauty
  5. m.ph by Mary Phillips Le Skin Weightless Serum Foundation

    Deep 290 C

    m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Deep 290 C

    • Very close colour
    • Very deep · Cool undertone

    $49

    SephoraView at Sephora
  6. Estée Lauder Futurist Skin Tint Serum Foundation SPF 20

    6C1 Rich Cocoa

    Estée Lauder Futurist Skin Tint Serum Foundation SPF 20, shade 6C1 Rich Cocoa

    • Very close colour
    • Very deep · Cool undertone

    $33

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Radiant Serum Concealer in N11, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 25C. Every attribute compared, with its share of the score.

ComparedYour shade25CClosest shade matchN11Score
Shade match55% of overall68
Colour67#733923#7e482aSlight colour differenceColour difference 5.4 (0 is identical)
Depth79Very deepDeepSome differenceDepth difference: 7.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared72
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableBuildableNot listedNot comparedCoverage not listed for one product
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 73/100Shade match 68/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Radiant Serum Concealer in N11.

Same or better

  • $13.01 less
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Neutral rather than cool undertone
  • Radiant finish instead of natural
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high
View full match

Where to buy N11

Match price
$16.99Ulta BeautyUlta Beauty
$13.01 less (43%)

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.