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Future Fluid Longwear Hydrating Concealer 27W dupes and alternatives Milk Makeup

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

  • Medium1
  • Medium to full0
  • Full0
  • Buildable0

Finish

  • Matte1
  • Natural0
  • Radiant0
  • Luminous0

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in cream form, without alcohol denat.

  • 2 matches have no coverage listed and are not shown.
  • 6 matches have no formulation listed and are not shown.

Closest shade match: NARS Soft Matte Complete Concealer Dark Coffee

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
27WChange shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Buildable coverage
The match
NARS
Dark Coffee
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
69out of 100
Colour
68
Depth
76
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 27W (Rich deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    495

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 495

    • Looks identical
    • Rich deep · Warm undertone

    $44

    SephoraView at Sephora
  2. Tarte Babassu Foundcealer Dewy Foundation SPF 20

    60H Mahogany

    Tarte Babassu Foundcealer Dewy Foundation SPF 20, shade 60H Mahogany

    • Very close colour
    • Rich deep · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Iconic London Super Smoother Blurring Skin Tint

    Warm Rich

    Iconic London Super Smoother Blurring Skin Tint, shade Warm Rich

    • Very close colour
    • Rich deep · Warm undertone

    $35

    Ulta BeautyView at Ulta Beauty
  4. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

    10

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, shade 10

    • Very close colour
    • Rich deep · Warm undertone

    $39

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NW58

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NW58

    • Looks identical
    • Rich deep · Neutral · neutral golden undertone

    $39

    SephoraView at Sephora
  6. m.ph by Mary Phillips Le Skin Weightless Serum Foundation

    Deep 310 W

    m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Deep 310 W

    • Very close colour
    • Rich deep · Warm undertone

    $49

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Soft Matte Complete Concealer in Dark Coffee, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 27W. Every attribute compared, with its share of the score.

ComparedYour shade27WClosest shade matchDark CoffeeScore
Shade match55% of overall69
Colour68#532a18#5c3a29Slight colour differenceColour difference 5.2 (0 is identical)
Depth76Rich deepVery deepSome differenceDepth difference: 8.3
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, combination, oilySkin-type suitability not published for one product
Overall match 67/100Shade match 69/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Dark Coffee.

Same or better

  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Neutral rather than warm undertone
  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high
View full match

Where to buy Dark Coffee

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.