Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$15.99Ulta Beauty(product price)$14.01 less (47%)4.2 (1,617)
Matches: Very close colour· Claims transfer resistance· Both claim not settling into lines
Differences: Matte rather than natural finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
61
Wear & performance
65
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same warm undertone· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly lighter· Matte rather than natural finish· Full rather than buildable coverage
Score details
Shade match
84
Finish & visual result
58
Wear & performance
72
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very deep skin with very warm, rosy undertones
Matches: Same warm undertone· Claims a blurring effect· Both claim not settling into lines
Differences: Matte rather than natural finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
83
Finish & visual result
58
Wear & performance
72
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
Matches: Very close colour· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly lighter· Olive rather than warm undertone· Matte rather than natural finish
Score details
Shade match
83
Finish & visual result
58
Wear & performance
72
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Olive rather than warm undertone · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very deep skin with very warm, golden or olive undertones
Matches: Same natural finish· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than warm undertone
Score details
Shade match
60
Finish & visual result
79
Wear & performance
100
Skin suitability
50
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone · Full rather than buildable coverage · No skin-like finish claimed
Retailer shade note: deepest with neutral undertones
Matches: Same natural finish· Claims a blurring effect· Claims transfer resistance
Differences: Neutral rather than warm undertone· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
73
Finish & visual result
73
Wear & performance
61
Skin suitability
50
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than buildable coverage · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: deepest with rich neutral undertones
Matches: Same warm undertone· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly lighter· Matte rather than natural finish· Full rather than buildable coverage
Score details
Shade match
77
Finish & visual result
58
Wear & performance
72
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
Matches: Both claim a skin-like finish· Claims a blurring effect· Both claim long-wearing
Differences: Slightly lighter· Slightly cooler undertone· Matte rather than natural finish
Score details
Shade match
69
Finish & visual result
70
Wear & performance
75
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Matte rather than natural finish · Full rather than buildable coverage · Does not claim a lightweight feel
Retailer shade note: rich skin tones with red undertones
Matches: Same warm undertone· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly lighter· Matte rather than natural finish· Full rather than buildable coverage
Score details
Shade match
74
Finish & visual result
58
Wear & performance
72
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deeper skin with very warm, rosy undertones
Matches: Same warm undertone· Claims a blurring effect· Both claim not settling into lines
Differences: Noticeably different swatch colour· Matte rather than natural finish· Full rather than buildable coverage
Score details
Shade match
74
Finish & visual result
58
Wear & performance
72
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very deep skin with very warm, rosy undertones
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Full rather than buildable coverage
Score details
Shade match
71
Finish & visual result
61
Wear & performance
68
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 27W (Rich deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 8N, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 27W. Every attribute compared, with its share of the score.
ComparedYour shade27WClosest match8NHow they compareScore
Shade match55% of overall87
Colour60%94#532a18#522913Very close colourColour difference 1.6 (0 is identical)
Coverage30%80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Not publishedNormal, dry, oilySkin-type suitability not published for one product
Overall match 78/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $6 more
