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Future Fluid Longwear Hydrating Concealer 27W dupes and alternatives Milk Makeup

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, without silicones or alcohol denat.

  • 2 matches have no coverage listed and are not shown.

Closest shade match: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
27WChange shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Buildable coverage
The match
NYX Professional Makeup
Deep
Depth and undertone: Very deep
Finish and coverage: Natural · Medium coverage
Shade match
65out of 100
Colour
59
Depth
77
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 27W (Rich deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    495

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 495

    • Looks identical
    • Rich deep · Warm undertone

    $44

    SephoraView at Sephora
  2. Tarte Babassu Foundcealer Dewy Foundation SPF 20

    60H Mahogany

    Tarte Babassu Foundcealer Dewy Foundation SPF 20, shade 60H Mahogany

    • Very close colour
    • Rich deep · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Iconic London Super Smoother Blurring Skin Tint

    Warm Rich

    Iconic London Super Smoother Blurring Skin Tint, shade Warm Rich

    • Very close colour
    • Rich deep · Warm undertone

    $35

    Ulta BeautyView at Ulta Beauty
  4. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

    10

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, shade 10

    • Very close colour
    • Rich deep · Warm undertone

    $39

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NW58

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NW58

    • Looks identical
    • Rich deep · Neutral · neutral golden undertone

    $39

    SephoraView at Sephora
  6. m.ph by Mary Phillips Le Skin Weightless Serum Foundation

    Deep 310 W

    m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Deep 310 W

    • Very close colour
    • Rich deep · Warm undertone

    $49

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 27W. Every attribute compared, with its share of the score.

ComparedYour shade27WClosest shade matchDeepScore
Shade match55% of overall65
Colour59#532a18#583b2dSlight colour differenceColour difference 6.3 (0 is identical)
Depth77Rich deepVery deepSome differenceDepth difference: 8.1
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 65/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep.

Same or better

  • $18 less
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Visible colour difference
  • Runs slightly lighter
  • No long-wear claim

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs moderate
View full match

Where to buy Deep

Match price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.