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Future Fluid Longwear Hydrating Concealer 27W dupes and alternatives Milk Makeup

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan, applied. RemoveCruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, vegan.

  • 2 matches have no coverage listed and are not shown.
  • 6 matches have no formulation listed and are not shown.
  • 13 matches have no vegan claim listed and are not shown.

Closest shade match: Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 51 Deep Peach

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
27WChange shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Buildable coverage
The match
Haus Labs
51 Deep Peach
Depth and undertone: Very deep · Warm · peach
Finish and coverage: Natural · Medium coverage
Shade match
69out of 100
Colour
55
Depth
71
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 27W (Rich deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    495

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 495

    • Looks identical
    • Rich deep · Warm undertone

    $44

    SephoraView at Sephora
  2. Tarte Babassu Foundcealer Dewy Foundation SPF 20

    60H Mahogany

    Tarte Babassu Foundcealer Dewy Foundation SPF 20, shade 60H Mahogany

    • Very close colour
    • Rich deep · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Iconic London Super Smoother Blurring Skin Tint

    Warm Rich

    Iconic London Super Smoother Blurring Skin Tint, shade Warm Rich

    • Very close colour
    • Rich deep · Warm undertone

    $35

    Ulta BeautyView at Ulta Beauty
  4. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

    10

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, shade 10

    • Very close colour
    • Rich deep · Warm undertone

    $39

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NW58

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NW58

    • Looks identical
    • Rich deep · Neutral · neutral golden undertone

    $39

    SephoraView at Sephora
  6. m.ph by Mary Phillips Le Skin Weightless Serum Foundation

    Deep 310 W

    m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Deep 310 W

    • Very close colour
    • Rich deep · Warm undertone

    $49

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 51 Deep Peach, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 27W. Every attribute compared, with its share of the score.

ComparedYour shade27WClosest shade match51 Deep PeachScore
Shade match55% of overall69
Colour55#532a18#5e3c32Slight colour differenceColour difference 6.8 (0 is identical)
Depth71Rich deepVery deepSome differenceDepth difference: 9.8
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, oilySkin-type suitability not published for one product
Overall match 72/100Shade match 69/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 51 Deep Peach.

Same or better

  • Same warm undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Visible colour difference
  • Runs slightly lighter
  • No skin-like finish claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high
View full match

Where to buy 51 Deep Peach

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.