Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Very close colour· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Medium-full rather than buildable coverage
Score details
Shade match
82
Finish & visual result
82
Wear & performance
68
Skin suitability
50
Very close colour · Radiant · Medium-full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Medium-full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: deepest with neutral undertones
The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 28C (Rich deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 17.5 Deep, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 28C. Every attribute compared, with its share of the score.
ComparedYour shade28CClosest match17.5 DeepHow they compareScore
Shade match55% of overall93
Colour60%90#522415#5a2b1bVery close colourColour difference 2.2 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared82
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100BuildableMedium-fullCloseMedium-full coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Not publishedDry, normalSkin-type suitability not published for one product
Overall match 84/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $6 more
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