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Future Fluid Longwear Hydrating Concealer 28C dupes and alternatives Milk Makeup

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage, without silicones or dimethicone.

  • 2 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Deep 6N

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
28CChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Buildable coverage
The match
bareMinerals
Deep 6N
Depth and undertone: Rich deep · Neutral
Finish and coverage: Luminous · Buildable coverage
Overall match
74out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
59
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
76out of 100
Colour
76
Depth
93
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
Costs $1 more

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 28C (Rich deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPP4 Coffee

    PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer, shade DPP4 Coffee

    • Looks identical
    • Rich deep · Cool · pink undertone

    $40

    Ulta BeautyView at Ulta Beauty
  2. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    555C

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 555C

    • Very close colour
    • Rich deep · Cool undertone

    $53

    SephoraView at Sephora
  3. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Truffle DPP4

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Truffle DPP4

    • Very close colour
    • Rich deep · Cool · pink undertone

    $34

    Ulta BeautyView at Ulta Beauty
  4. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    495

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 495

    • Very close colour
    • Rich deep · Cool undertone

    $40

    SephoraView at Sephora
  5. NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30

    Hazelnut Butta

    NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30, shade Hazelnut Butta

    • Very close colour
    • Rich deep · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Sable

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Sable

    • Very close colour
    • Rich deep · Cool · rosy undertone

    $49

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Deep 6N, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 28C. Every attribute compared, with its share of the score.

ComparedYour shade28CClosest matchDeep 6NScore
Shade match55% of overall76
Colour76#522415#5e260eClose colourColour difference 4.1 (0 is identical)
Depth93Rich deepRich deepSameDepth difference: 3.6
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared59
Finish34NaturalLuminousDifferentLuminous finish rather than natural
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Deep 6N.

Same or better

  • Same buildable coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than cool undertone
  • Luminous finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs none
View full match

Where to buy Deep 6N

Match price
$31Ulta BeautyUlta Beauty
Costs $1 more

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.