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Future Fluid Longwear Hydrating Concealer 29N dupes and alternatives Milk Makeup

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, with a matte finish.

Closest shade match: NARS Soft Matte Complete Concealer Dark Coffee

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
29NChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Buildable coverage
The match
NARS
Dark Coffee
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
60out of 100
Colour
42
Depth
64
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 29N (Rich deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPN4 Coffee

    PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer, shade DPN4 Coffee

    • Very close colour
    • Rich deep · Neutral undertone

    $40

    Ulta BeautyView at Ulta Beauty
  2. Refy Skin Base Hydrating Gel Skin Tint

    280N

    Refy Skin Base Hydrating Gel Skin Tint, shade 280N

    • Very close colour
    • Rich deep · Neutral undertone

    $40

    SephoraView at Sephora
  3. Saie Glowy Super Skin Tint Foundation

    35

    Saie Glowy Super Skin Tint Foundation, shade 35

    • Very close colour
    • Rich deep · Neutral undertone

    $40

    SephoraView at Sephora
  4. Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation

    8.5N

    Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation, shade 8.5N

    • Close colour
    • Rich deep · Neutral undertone

    $49

    SephoraView at Sephora
  5. Natasha Denona HY-GLAM Powder Foundation

    NP16

    Natasha Denona HY-GLAM Powder Foundation, shade NP16

    • Close colour
    • Rich deep · Neutral undertone

    $55

    Ulta BeautyView at Ulta Beauty
  6. Juvia's Place I Am Magic Velvety Matte Foundation

    110 Senegal

    Juvia's Place I Am Magic Velvety Matte Foundation, shade 110 Senegal

    • Close colour
    • Rich deep · Neutral undertone

    $24

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Soft Matte Complete Concealer in Dark Coffee, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 29N. Every attribute compared, with its share of the score.

ComparedYour shade29NClosest shade matchDark CoffeeScore
Shade match55% of overall60
Colour42#4c2520#5c3a29Visibly different colourColour difference 8.5 (0 is identical)
Depth64Rich deepVery deepSome differenceDepth difference: 11.4
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, combination, oilySkin-type suitability not published for one product
Overall match 62/100Shade match 60/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Dark Coffee.

Same or better

  • Same neutral undertone
  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Visible colour difference
  • Runs slightly lighter
  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high
View full match

Where to buy Dark Coffee

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.