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Future Fluid Longwear Hydrating Concealer 2C dupes and alternatives Milk Makeup

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Medium0
  • Medium to full0
  • Full2
  • Buildable0

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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2 of 30

Only showing matches with a matte finish, without fragrance.

Closest shade match: Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 4 Fair-Medium

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
2CChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Buildable coverage
The match
Charlotte Tilbury
4 Fair-Medium
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Full coverage
Shade match
91out of 100
Colour
88
Depth
88
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW11

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milk Makeup
2CChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Buildable coverage
The match
MAC Cosmetics
NW11
Depth and undertone: Fair · Cool · rosy
Finish and coverage: Matte · Full coverage
Overall match
77out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
58
Wear (Wear & performance)
75
Skin (Skin suitability)
50
Best price
$30SephoraSephora
Same price

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 2C (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    110C

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 110C

    • Looks identical
    • Very fair · Cool · pink undertone

    $53

  2. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    130 Light

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 130 Light

    • Looks identical
    • Very fair · Cool · rosy undertone

    $52

  3. IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum

    Fair Light

    IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Fair Light

    • Looks identical
    • Very fair · Cool · rosy undertone

    $39

  4. IT Cosmetics CC+ Cream Illumination SPF 50+

    Light Medium

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Light Medium

    • Looks identical
    • Very fair · Cool · pink undertone

    $39

  5. Natasha Denona HY-GLAM Powder Foundation

    R2

    Natasha Denona HY-GLAM Powder Foundation, shade R2

    • Looks identical
    • Fair · Cool · rosy undertone

    $55

  6. Sephora Collection Best Skin Ever Liquid Foundation

    04P

    Sephora Collection Best Skin Ever Liquid Foundation, shade 04P

    • Very close colour
    • Very fair · Cool · pink undertone

    $24

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 4 Fair-Medium, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C. Every attribute compared, with its share of the score.

ComparedYour shade2CClosest shade match4 Fair-MediumScore
Shade match55% of overall91
Colour88#fad1bb#efc7b4Very close colourColour difference 2.6 (0 is identical)
Depth88Very fairFairCloseDepth difference: 5.1
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, oilySkin-type suitability not published for one product
Overall match 77/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 4 Fair-Medium.

Same or better

  • Very close colour
  • Same cool undertone
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines

Different

  • Runs slightly deeper
  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW11, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C. Every attribute compared, with its share of the score.

ComparedYour shade2CClosest overall alternativeNW11Score
Shade match55% of overall89
Colour83#fad1bb#efcbb1Close colourColour difference 3.2 (0 is identical)
Depth92Very fairFairCloseDepth difference: 3.8
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedDry, normal, combination, oilySkin-type suitability not published for one product
Overall match 77/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW11.

Same or better

  • Same cool undertone
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 4 Fair-Medium

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW11

Best price
$30SephoraSephora
Same price

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.