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Future Fluid Longwear Hydrating Concealer 2C dupes and alternatives Milk Makeup

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

  • Liquid0
  • Serum0

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches with medium to full coverage, without talc, coconut oil or alcohol denat.

  • 4 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 2 Fair

The equivalent shade and the most similar concealer overall.

Your shade
Milk Makeup
2CChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Buildable coverage
The match
Charlotte Tilbury
2 Fair
Depth and undertone: Fair · Neutral
Finish and coverage: Radiant · Medium-full coverage
Overall match
78out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
82
Wear (Wear & performance)
68
Skin (Skin suitability)
50
Shade match
81out of 100
Colour
84
Depth
95
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$36Ulta BeautyUlta Beauty
Costs $6 more

Your shade $30 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 2C (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    110C

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 110C

    • Looks identical
    • Very fair · Cool · pink undertone

    $53

    Ulta BeautyView at Ulta Beauty
  2. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    130 Light

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 130 Light

    • Looks identical
    • Very fair · Cool · rosy undertone

    $52

    SephoraView at Sephora
  3. IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum

    Fair Light

    IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Fair Light

    • Looks identical
    • Very fair · Cool · rosy undertone

    $39

    SephoraView at Sephora
  4. IT Cosmetics CC+ Cream Illumination SPF 50+

    Light Medium

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Light Medium

    • Looks identical
    • Very fair · Cool · pink undertone

    $39

    SephoraView at Sephora
  5. Natasha Denona HY-GLAM Powder Foundation

    R2

    Natasha Denona HY-GLAM Powder Foundation, shade R2

    • Looks identical
    • Fair · Cool · rosy undertone

    $55

    Ulta BeautyView at Ulta Beauty
  6. Sephora Collection Best Skin Ever Liquid Foundation

    04P

    Sephora Collection Best Skin Ever Liquid Foundation, shade 04P

    • Very close colour
    • Very fair · Cool · pink undertone

    $24

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 2 Fair, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C. Every attribute compared, with its share of the score.

ComparedYour shade2CClosest match2 FairScore
Shade match55% of overall81
Colour84#fad1bb#f6cbadClose colourColour difference 3.2 (0 is identical)
Depth95Very fairFairCloseDepth difference: 3.0
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100BuildableMedium-fullCloseMedium-full coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedDry, normalSkin-type suitability not published for one product
Overall match 78/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 2 Fair.

Same or better

  • Medium-full rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than cool undertone
  • Radiant finish instead of natural
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs none
View full match

Where to buy 2 Fair

Best price
$36Ulta BeautyUlta Beauty
Costs $6 more

Your shade $30 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.