Future Fluid Longwear Hydrating Concealer 2C dupes and alternatives Milk Makeup
Very fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
Coverage
- Medium0
- Medium to full0
- Full1
- Buildable1
Finish
- Matte0
- Natural1
- Radiant0
- Luminous0
Formulation
- Liquid1
- Serum0
Preferences
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1 of 30 matches
Only showing matches with full coverage, in liquid form, without talc or dimethicone.
- 4 matches have no coverage listed and are not shown.
- 4 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural
The equivalent shade and the most similar concealer overall.
- Overall match
- 77out of 100
- Shade (Shade match)
- 76
- Finish (Finish & visual result)
- 79
- Wear (Wear & performance)
- 86
- Skin (Skin suitability)
- 50
- Shade match
- 76out of 100
- Colour
- 76
- Depth
- 98
- Undertone
- 65
SephoraYour shade $30 at Ulta Beauty
Where to buy 13.0 Light Natural
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at Sephora
Ulta Beautyfrom $30 · product priceView at Ulta BeautyLooking for a foundation in your shade?
The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 2C (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Closest foundations
110C
Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 110C
- Looks identical
- Very fair · Cool · pink undertone
$53
130 Light
Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 130 Light
- Looks identical
- Very fair · Cool · rosy undertone
$52
Fair Light
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Fair Light
- Looks identical
- Very fair · Cool · rosy undertone
$39
Light Medium
IT Cosmetics CC+ Cream Illumination SPF 50+, shade Light Medium
- Looks identical
- Very fair · Cool · pink undertone
$39
R2
04P
Sephora Collection Best Skin Ever Liquid Foundation, shade 04P
- Very close colour
- Very fair · Cool · pink undertone
$24
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural.
Same or better
- Same natural finish
- Full rather than buildable coverage
- Both claim long-wearing
- Both claim not settling into lines
Different
- Small colour difference on the swatch
- Neutral rather than cool undertone
- No skin-like finish claimed
- Does not claim a lightweight feel
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy 13.0 Light Natural
SephoraYour shade $30 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.