Future Fluid Longwear Hydrating Concealer 30NC dupes and alternatives Milk Makeup
Rich deep · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with medium coverage, in serum form, without fragrance.
- 1 match has no coverage listed and is not shown.
- 5 matches have no formulation listed and are not shown.
Closest shade match: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Deep
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 60out of 100
- Colour
- 54
- Depth
- 65
- Undertone
- 70
Ulta BeautyYour shade $30 at Ulta Beauty · product price; shade not separately priced
Where to buy Deep
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautyNo match is close enough in colour to recommend as an overall alternative (shade match under 70).
Looking for a foundation in your shade?
The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 30NC (Rich deep · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Closest foundations
17N/W Java
61N Espresso Neutral
Tarte Amazonian Clay Blurring Powder Foundation, shade 61N Espresso Neutral
- Looks identical
- Rich deep · Cool undertone
$40
38
Urban Decay Face Bond Self Setting Waterproof Foundation, shade 38
- Looks identical
- Rich deep · Neutral undertone
$40
rich 9 n
375
Maybelline Super Stay 24H Skin Tint + Vitamin C, shade 375
- Very close colour
- Rich deep · Neutral · neutral pink undertone
$17.99
17N Java
View at Sephora
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 30NC. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep.
Same or better
- $18 less
- Same natural finish
- Medium rather than buildable coverage
- Both claim a skin-like finish
- Both claim not settling into lines
- Both claim a lightweight feel
Different
- Visible colour difference
- Runs slightly lighter
- No long-wear claim
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Where to buy Deep
Ulta BeautyYour shade $30 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.