Future Fluid Longwear Hydrating Concealer 30NC dupes and alternatives Milk Makeup
Rich deep · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Medium0
- Medium to full2
- Full0
- Buildable1
Formulation
- Liquid0
- Cream0
- Serum0
Skin type
- Dry0
- Normal0
- Combination0
- Oily0
- Sensitive0
Preferences
SortSort byOverall match
1 of 30 matches
Only showing matches with buildable coverage, with a radiant finish, without talc.
- 1 match has no coverage listed and is not shown.
Closest shade match: Glossier Stretch Concealer for Dewy Buildable Coverage Very Deep 4
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 51out of 100
- Colour
- 25
- Depth
- 100
- Undertone
- 85
SephoraYour shade $30 at Ulta Beauty
Where to buy Very Deep 4
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraNo match is close enough in colour to recommend as an overall alternative (shade match under 70).
Looking for a foundation in your shade?
The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 30NC (Rich deep · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Closest foundations
17N/W Java
61N Espresso Neutral
Tarte Amazonian Clay Blurring Powder Foundation, shade 61N Espresso Neutral
- Looks identical
- Rich deep · Cool undertone
$40
38
Urban Decay Face Bond Self Setting Waterproof Foundation, shade 38
- Looks identical
- Rich deep · Neutral undertone
$40
rich 9 n
375
Maybelline Super Stay 24H Skin Tint + Vitamin C, shade 375
- Very close colour
- Rich deep · Neutral · neutral pink undertone
$17.99
17N Java
View at Ulta Beauty
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Glossier Stretch Concealer for Dewy Buildable Coverage in Very Deep 4, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 30NC. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Glossier Stretch Concealer for Dewy Buildable Coverage in Very Deep 4.
Same or better
- $8 less
- Same neutral undertone
- Same buildable coverage
- Both claim long-wearing
- Both claim not settling into lines
- Both claim a lightweight feel
Different
- Visible colour difference
- Radiant finish instead of natural
- No skin-like finish claimed
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Where to buy Very Deep 4
SephoraYour shade $30 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.