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Future Fluid Longwear Hydrating Concealer 30NC dupes and alternatives Milk Makeup

Rich deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

  • Medium1
  • Medium to full0
  • Full0
  • Buildable0

Finish

  • Matte1
  • Natural0
  • Radiant0
  • Luminous0

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, with a matte finish, in cream form.

  • 1 match has no coverage listed and is not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade match: NARS Soft Matte Complete Concealer Dark Coffee

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
30NCChange shade
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
The match
NARS
Dark Coffee
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
61out of 100
Colour
50
Depth
64
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 30NC (Rich deep · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Temptu Perfect Canvas Foundation

    17N/W Java

    Temptu Perfect Canvas Foundation, shade 17N/W Java

    • Looks identical
    • Rich deep · Neutral undertone

    $34

    Ulta BeautyView at Ulta Beauty
  2. Tarte Amazonian Clay Blurring Powder Foundation

    61N Espresso Neutral

    Tarte Amazonian Clay Blurring Powder Foundation, shade 61N Espresso Neutral

    • Looks identical
    • Rich deep · Cool undertone

    $40

    SephoraView at Sephora
  3. Urban Decay Face Bond Self Setting Waterproof Foundation

    38

    Urban Decay Face Bond Self Setting Waterproof Foundation, shade 38

    • Looks identical
    • Rich deep · Neutral undertone

    $40

    SephoraView at Sephora
  4. R.E.M. Beauty Sweetener Foundation

    rich 9 n

    R.E.M. Beauty Sweetener Foundation, shade rich 9 n

    • Looks identical
    • Rich deep · Neutral undertone

    $35

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Super Stay 24H Skin Tint + Vitamin C

    375

    Maybelline Super Stay 24H Skin Tint + Vitamin C, shade 375

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $17.99

    Ulta BeautyView at Ulta Beauty
  6. Temptu Silksphere Foundation

    17N Java

    Temptu Silksphere Foundation, shade 17N Java

    • Looks identical
    • Rich deep · Neutral undertone

    $34

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Soft Matte Complete Concealer in Dark Coffee, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 30NC. Every attribute compared, with its share of the score.

ComparedYour shade30NCClosest shade matchDark CoffeeScore
Shade match55% of overall61
Colour50#44271f#5c3a29Slight colour differenceColour difference 7.5 (0 is identical)
Depth64Rich deepVery deepSome differenceDepth difference: 11.4
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, combination, oilySkin-type suitability not published for one product
Overall match 63/100Shade match 61/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Dark Coffee.

Same or better

  • Same neutral undertone
  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Visible colour difference
  • Runs slightly lighter
  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high
View full match

Where to buy Dark Coffee

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.