Future Fluid Longwear Hydrating Concealer 30NC dupes and alternatives Milk Makeup
Rich deep · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Medium1
- Medium to full0
- Full0
- Buildable0
Finish
- Matte1
- Natural0
- Radiant0
- Luminous0
Skin type
- Dry0
- Normal1
- Combination1
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches made for normal skin, with medium coverage, in cream form.
- 1 match has no coverage listed and is not shown.
- 5 matches have no formulation listed and are not shown.
- 4 matches have no skin type listed and are not shown.
Closest shade match: NARS Soft Matte Complete Concealer Dark Coffee
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 61out of 100
- Colour
- 50
- Depth
- 64
- Undertone
- 85
SephoraYour shade $30 at Ulta Beauty
Where to buy Dark Coffee
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at Sephora
Ulta Beautyfrom $36 · product priceView at Ulta BeautyNo match is close enough in colour to recommend as an overall alternative (shade match under 70).
Looking for a foundation in your shade?
The closest shade to Milk Makeup Future Fluid Longwear Hydrating Concealer 30NC (Rich deep · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Closest foundations
17N/W Java
61N Espresso Neutral
Tarte Amazonian Clay Blurring Powder Foundation, shade 61N Espresso Neutral
- Looks identical
- Rich deep · Cool undertone
$40
38
Urban Decay Face Bond Self Setting Waterproof Foundation, shade 38
- Looks identical
- Rich deep · Neutral undertone
$40
rich 9 n
375
Maybelline Super Stay 24H Skin Tint + Vitamin C, shade 375
- Very close colour
- Rich deep · Neutral · neutral pink undertone
$17.99
17N Java
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Soft Matte Complete Concealer in Dark Coffee, against Milk Makeup Future Fluid Longwear Hydrating Concealer in 30NC. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NARS Soft Matte Complete Concealer in Dark Coffee.
Same or better
- Same neutral undertone
- Medium rather than buildable coverage
- Claims a blurring effect
- Both claim not settling into lines
Different
- Visible colour difference
- Runs slightly lighter
- Matte finish instead of natural
- No skin-like finish claimed
- Does not claim a lightweight feel
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Where to buy Dark Coffee
SephoraYour shade $30 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.