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Natural Matte Longwear Foundation FIJI dupes and alternatives NARS

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for sensitive skin, with medium coverage, without talc.

Closest shade match: Ulta Beauty Collection Complexion Crush Foundation Light Warm

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$39 less (71%)

Your shade $55 at Sephora

Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 12 Light Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
88out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
82
Wear (Wear & performance)
59
Skin (Skin suitability)
90
Best price
$38SephoraSephora
$17 less (31%)

Your shade $55 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    19 Light Medium Warm
    Shade match 96
    $38SephoraSephora$17 less (31%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: warm golden

    High confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    125 Light Warm
    Shade match 97
    $18.99Ulta BeautyUlta Beauty(product price)$36.01 less (65%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light To Medium Warm
    Shade match 95
    $16Ulta BeautyUlta Beauty(product price)$39 less (71%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NARS Natural Matte Longwear Foundation FIJI (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige

    • Looks identical
    • Light · Warm · golden undertone

    $8

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Very close colour
    • Light · Warm undertone

    $12.99

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1Y18

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1Y18

    • Very close colour
    • Fair · Warm · golden undertone

    $35

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 2

    • Very close colour
    • Fair · Warm · peach undertone

    $22

  5. Rare Beauty Liquid Touch Brightening Concealer

    240W

    Rare Beauty Liquid Touch Brightening Concealer, shade 240W

    • Very close colour
    • Light · Olive · warm olive undertone

    $24

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Very close colour
    • Light medium · Warm · yellow undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Complexion Crush Foundation in Light Warm, against NARS Natural Matte Longwear Foundation in FIJI. Every attribute compared, with its share of the score.

ComparedYour shadeFIJIClosest shade matchLight WarmScore
Shade match55% of overall98
Colour98#eebb8c#edbd8fLooks identicalColour difference 0.8 (0 is identical)
Depth99LightLightSameDepth difference: 0.7
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Light Warm.

Same or better

  • $39 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 12 Light Warm, against NARS Natural Matte Longwear Foundation in FIJI. Every attribute compared, with its share of the score.

ComparedYour shadeFIJIClosest overall alternative12 Light WarmScore
Shade match55% of overall98
Colour98#eebb8c#f1be8eLooks identicalColour difference 0.8 (0 is identical)
Depth97LightLightSameDepth difference: 1.6
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared59
Longevity2024-hour wear8-hour wearDifferent8-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 12 Light Warm.

Same or better

  • $17 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Ulta Beauty Collection Complexion Crush Foundation Light Warm

Best price
$16Ulta BeautyUlta Beauty
$39 less (71%)

Your shade $55 at Sephora

Closest overall alternative

Rare Beauty True to Myself Natural Matte Longwear Foundation 12 Light Warm

Best price
$38SephoraSephora
$17 less (31%)

Your shade $55 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.