Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
21 of 31 matches
Only showing matches with a matte finish, without alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $55 at Sephora
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at Sephora
Ulta Beautyfrom $52 · product priceView at Ulta Beauty
Macy's$52View at Macy's
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $55 at Sephora
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$35.01 less (64%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Buildable rather than full coverage
High confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for normal skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: very dark skin with neutral beige undertones
High confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sUlta Beauty(product price)$13 less (24%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed
Retailer shade note: for very deep cool skin with a red hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $14 moreMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: Olive rather than neutral undertoneNo blurring effect claimedContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Olive rather than neutral undertone · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep with olive undertones
High confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephora$3 less (5%)Matches: Same neutral undertoneSame matte finishClaims a skin-like finish
Differences: Slightly deeperMedium rather than full coverageContains drying alcohol
Close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: deep with neutral undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $5 moreMatches: Same neutral undertoneSame matte finishBoth claim a blurring effect
Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim a lightweight feel
Close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
High confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty$12.50 less (23%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: for deep skin with cool neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty$42.01 less (76%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$9.95 · out of stockView at WalmartUlta Beauty$12.99View at Ulta BeautyUlta Beauty$12.50 less (23%)Matches: Same neutral undertoneSame matte finishSame full coverage
Differences: Does not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: for deep skin with neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)$1 less (2%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly lighterSlightly cooler undertoneDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Does not claim transfer resistance
Retailer shade note: deeper brown w/ red undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyUlta Beauty(product price)$15.50 less (28%)Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect
Differences: Slightly deeperBuildable rather than full coverageNo long-wear claim
Close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for extra deep neutral skin with a subtle red hue
High confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty(product price)$10 less (18%)Matches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly cooler undertoneNo blurring effect claimedContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for extra deep cool skin with a red hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$41 less (75%)Matches: Same matte finishBoth claim a blurring effectBoth claim transfer resistance
Differences: Slightly cooler undertoneMedium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage
Retailer shade note: deep with a cool undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephora$15 less (27%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: deeper skin with a balance of warm & cool undertones
High confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$1 less (2%)Matches: Same matte finishBoth claim a blurring effectBoth claim transfer resistance
Differences: Slightly lighterSlightly cooler undertoneBuildable rather than full coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Buildable rather than full coverage
Retailer shade note: deep with cool undertones
High confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephora$16 less (29%)Matches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: Slightly deeperSlightly cooler undertoneNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: very deep with red undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sWalmart$43.03 less (78%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Walgreens$13.49View at WalgreensUlta Beauty(product price)$20 less (36%)Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance
Close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)$20 less (36%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneBuildable rather than full coverageNo long-wear claim
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin
Retailer shade note: deep with cool red undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyShowing 12 of 19 matches
The closest shade to NARS Natural Matte Longwear Foundation TIMARU (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
065 Coffee
$10.99
15 Deep
$36
55W rich warm
$32
7N
$38
8 Neutral
$42
24N
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Estée Lauder Double Wear Stay-in-Place Foundation in 8N1 Espresso, against NARS Natural Matte Longwear Foundation in TIMARU. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Double Wear Stay-in-Place Foundation in 8N1 Espresso.
6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 540N, against NARS Natural Matte Longwear Foundation in TIMARU. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 540N.
7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Estée Lauder Double Wear Stay-in-Place Foundation 8N1 Espresso
SephoraYour shade $55 at Sephora
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 540N
SephoraYour shade $55 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
