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Pure Radiant Tinted Moisturizer SPF 30 Gotland dupes and alternatives NARS

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid1
  • Stick0
  • Powder0
  • Cushion0
  • Serum0
  • Gel0

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free2Oil-free0With SPF0Mineral0

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2 of 31

Only showing matches with buildable coverage, without silicones.

Closest shade matchClosest overall alternative: Yepoda The Dewy Day 1C

The equivalent shade and the most similar foundation overall.

Your shade
NARS
GotlandChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Light coverage
The match
Yepoda
1C
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
79
Wear (Wear & performance)
60
Skin (Skin suitability)
87
Shade match
95out of 100
Colour
92
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$11 less (22%)

Your shade $50 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Timeless Hydrating Foundation

    12N Fair Neutral
    Shade match 90
    $42Ulta BeautyUlta Beauty$8 less (16%)

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than light coverageNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    76

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than light coverage · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NARS Pure Radiant Tinted Moisturizer SPF 30 Gotland (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W3

    L'Oréal Paris True Match Radiant Serum Concealer, shade W3

    • Very close colour
    • Very fair · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. Clinique Even Better All-Over Concealer + Eraser

    CN 10 Alabaster

    Clinique Even Better All-Over Concealer + Eraser, shade CN 10 Alabaster

    • Looks identical
    • Very fair · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Very close colour
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 2

    • Very close colour
    • Very fair · Cool · pink undertone

    $22

    SephoraView at Sephora
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    120

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 120

    • Looks identical
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Swan

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Swan

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Yepoda The Dewy Day in 1C, against NARS Pure Radiant Tinted Moisturizer SPF 30 in Gotland. Every attribute compared, with its share of the score.

ComparedYour shadeGotlandClosest match1CScore
Shade match55% of overall95
Colour92#fddec1#fddfbdVery close colourColour difference 2.0 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, sensitiveBoth marketed for dry/​normal skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Yepoda The Dewy Day in 1C.

Same or better

  • $11 less
  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Buildable rather than light coverage
  • Claims a skin-like finish
  • Claims 12-hour wear
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapSilicone-based vs oil-based; silicone high vs none
View full match

Where to buy 1C

Best price
$39SephoraSephora
$11 less (22%)

Your shade $50 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.