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Radiant Creamy Concealer Custard dupes and alternatives NARS

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form, cruelty-free, without talc.

  • 2 matches have no formulation listed and are not shown.
  • 21 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 35H medium honey

The equivalent shade and the most similar concealer overall.

The match
Tarte
35H medium honey
Depth and undertone: Light · Warm · peach
Finish and coverage: Matte · Full coverage
Overall match
76out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
54
Wear (Wear & performance)
83
Skin (Skin suitability)
60
Shade match
86out of 100
Colour
91
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · e.l.f. Cosmetics

    16HR Camo Concealer

    Medium Beige
    Shade match 82
    $8Ulta BeautyUlta Beauty(product price)$28 less (78%)

    Matches: Very close colourBoth claim 16-hour wearBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    43
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: medium w/ golden beige undertone

    Medium confidence· Digital match

    View match
  2. Shade match 40
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Described as fair, yours as mediumSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    40
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Described as fair, yours as medium · Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Fair, Warm Golden

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium

    View match
  3. Shade match 40
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Slightly lighterDescribed as fair, yours as mediumNatural rather than radiant finish

    Score details
    Shade match
    40
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Described as fair, yours as medium · Natural rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Fair, Neutral

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium

    View match
  4. Shade match 40
    $39SephoraSephoraCosts $3 more

    Matches: Claims a skin-like finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly deeperDescribed as light, yours as mediumSlightly cooler undertone

    Score details
    Shade match
    40
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Described as light, yours as medium · Slightly cooler undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Light, Cool Rosy

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  5. Shade match 40
    $39SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Described as fair, yours as mediumNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Described as fair, yours as medium · Natural rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Fair, Neutral

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium

    View match

Looking for a foundation in your shade?

The closest shade to NARS Radiant Creamy Concealer Custard (Light · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Pure Radiant Tinted Moisturizer SPF 30

    Mykonos

    NARS Pure Radiant Tinted Moisturizer SPF 30, shade Mykonos

    • Close colour
    • Fair · Neutral undertone

    $50

Closest foundations

  1. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    120

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 120

    • Looks identical
    • Light · Neutral undertone

    $44

  2. Well People Skinforia Serum Foundation

    16 Light Neutral

    Well People Skinforia Serum Foundation, shade 16 Light Neutral

    • Same depth, colour not measured
    • Light · Neutral undertone

    $30

  3. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    21N Natural Beige

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 21N Natural Beige

    • Very close colour
    • Fair · Neutral undertone

    $32

  4. Youngblood BeyondBlur Skin Perfecting Foundation

    MN1

    Youngblood BeyondBlur Skin Perfecting Foundation, shade MN1

    • Very close colour
    • Light · Neutral undertone

    $58

  5. Makeup By Mario SurrealSkin Luminous Hydrating Foundation

    16.5N

    Makeup By Mario SurrealSkin Luminous Hydrating Foundation, shade 16.5N

    • Very close colour
    • Light · Neutral undertone

    $48

  6. Glossier Stretch Fluid Foundation for Buildable Coverage

    Very Light 1

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Very Light 1

    • Very close colour
    • Fair · Neutral undertone

    $34

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Shape Tape Full Coverage Matte Concealer in 35H medium honey, against NARS Radiant Creamy Concealer in Custard. Every attribute compared, with its share of the score.

ComparedYour shadeCustardClosest match35H medium honeyScore
Shade match55% of overall86
Colour91#e4c1a5#e8bf9dVery close colourColour difference 2.1 (0 is identical)
Depth99LightLightSameDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65NeutralWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared83
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/​combination skin
Overall match 76/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 35H medium honey.

Same or better

  • $4 less
  • Very close colour
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines

Different

  • Slightly warmer undertone
  • Matte finish instead of radiant
  • Does not claim transfer resistance
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 35H medium honey

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.