Soft Matte Complete Concealer Cacao dupes and alternatives NARS
4.5 (4,186)·Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$30Ulta Beauty(product price)$6 less (17%)4.7 (491)
Matches: Claims a skin-like finish· Both claim not settling into lines· Claims a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
81
Finish & visual result
64
Wear & performance
72
Skin suitability
50
Close colour · Natural · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed
$12.99Ulta Beauty(product price)$23.01 less (64%)4.3 (3,814)
Matches: Same warm undertone· Same matte finish
Differences: Slightly deeper· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
77
Finish & visual result
81
Wear & performance
58
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
$12.99Ulta Beauty(product price)$23.01 less (64%)4.3 (3,814)
Matches: Same matte finish
Differences: Neutral rather than warm undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
76
Finish & visual result
81
Wear & performance
58
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Same warm undertone· Both claim not settling into lines· Claims a lightweight feel
Differences: Slightly deeper· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
80
Finish & visual result
62
Wear & performance
72
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: deepest with golden undertones
Matches: Claims a skin-like finish· Both claim a blurring effect· Both claim 16-hour wear
Differences: Slightly deeper· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
75
Finish & visual result
67
Wear & performance
77
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · Not marketed for oily skin
The closest shade to NARS Soft Matte Complete Concealer Cacao (Deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Too Faced Born This Way Super Coverage Multi-Use Concealer in Chai, against NARS Soft Matte Complete Concealer in Cacao. Every attribute compared, with its share of the score.
ComparedYour shadeCacaoClosest matchChaiHow they compareScore
Shade match55% of overall92
Colour60%88#80472d#764429Very close colourColour difference 2.6 (0 is identical)
Depth15%94DeepVery deepCloseDepth difference: 3.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared62
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 80/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$6 less (17%)
