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Soft Matte Complete Concealer Café dupes and alternatives NARS

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, with a matte finish, without talc or fragrance.

  • 5 matches have no coverage listed and are not shown.

Closest shade match: e.l.f. Cosmetics 16HR Camo Concealer Rich Cocoa

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NARS
CaféChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Medium coverage
The match
e.l.f. Cosmetics
Rich Cocoa
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Shade match
40out of 100
Colour
69
Depth
97
Undertone
100
Low confidence· Digital matchRetailer descriptions disagree: described as rich deep, yours as medium tanWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to NARS Soft Matte Complete Concealer Café (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Soft Matte Complete Foundation

    Iguacu

    NARS Soft Matte Complete Foundation, shade Iguacu

    • Described as deep, yours as medium tan
    • Deep · Olive undertone

    $42

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Maybelline Fit Me Matte + Poreless Foundation

    Mocha 360

    Maybelline Fit Me Matte + Poreless Foundation, shade Mocha 360

    • Looks identical
    • Deep tan · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  2. Too Faced Born This Way Soft Matte Foundation

    Honey

    Too Faced Born This Way Soft Matte Foundation, shade Honey

    • Looks identical
    • Deep tan · Neutral undertone

    $48

    SephoraView at Sephora
  3. Tarte Timeless Hydrating Foundation

    53S Deep Sand

    Tarte Timeless Hydrating Foundation, shade 53S Deep Sand

    • Looks identical
    • Deep tan · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    32 Cappuccino

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade 32 Cappuccino

    • Looks identical
    • Deep · Neutral undertone

    $14.99

    TargetView at Target
  5. Dior Forever Skin Wear Blurring Natural Matte Foundation

    6.5N Neutral

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 6.5N Neutral

    • Looks identical
    • Deep tan · Neutral undertone

    $60

    SephoraView at Sephora
  6. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Honey

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Honey

    • Looks identical
    • Deep tan · Neutral undertone

    $49

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics 16HR Camo Concealer in Rich Cocoa, against NARS Soft Matte Complete Concealer in Café. Every attribute compared, with its share of the score.

ComparedYour shadeCaféClosest shade matchRich CocoaScore
Shade match55% of overall40
Colour69#9d5e3a#945d48Slight colour differenceColour difference 5.1 (0 is identical)
Depth97Deep tanDeepCloseDepth difference: 1.8
Retailer descriptionMedium tanRich deepDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared77
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyOily, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 59/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as rich deep, yours as medium tan

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics 16HR Camo Concealer in Rich Cocoa.

Same or better

  • $28 less
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim 16-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Retailer describes it as rich deep, yours as medium tan
  • No blurring effect claimed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy Rich Cocoa

Match price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.