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Soft Matte Complete Concealer Caramel dupes and alternatives NARS

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, vegan.

  • 23 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 400W

The equivalent shade and the most similar concealer overall.

The match
Rare Beauty
400W
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
78out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
48
Wear (Wear & performance)
72
Skin (Skin suitability)
90
Shade match
92out of 100
Colour
94
Depth
99
Undertone
85
High confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$12 less (33%)

Your shade $36 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    Liquid Touch Brightening Concealer

    380W
    Shade match 91
    $24SephoraSephora$12 less (33%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly lighterRadiant rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    48
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Radiant rather than matte finish · No blurring effect claimed

    Retailer shade note: medium tan with warm golden undertones

    High confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden
    Shade match 85
    $12Ulta BeautyUlta Beauty$24 less (67%)

    Matches: Same warm undertoneSame medium coverageClaims a skin-like finish

    Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to NARS Soft Matte Complete Concealer Caramel (Medium · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Soft Matte Complete Foundation

    Namibia

    NARS Soft Matte Complete Foundation, shade Namibia

    • Described as deep, yours as medium
    • Deep · Warm undertone

    $42

Closest foundations

  1. Well People Skinforia Serum Foundation

    30 Medium Tan Warm

    Well People Skinforia Serum Foundation, shade 30 Medium Tan Warm

    • Looks identical
    • Medium · Warm undertone

    $21

  2. e.l.f. Cosmetics Soft Glam Satin Foundation

    33 Medium Warm

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 33 Medium Warm

    • Looks identical
    • Medium · Warm undertone

    $8

  3. Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    356W

    Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation, shade 356W

    • Looks identical
    • Medium · Warm undertone

    $48

  4. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    290 Medium Warm

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 290 Medium Warm

    • Looks identical
    • Medium · Warm undertone

    $18.99

  5. L'Oréal Paris True Match Super-Blendable Foundation

    W7 Warm Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade W7 Warm Medium Deep

    • Looks identical
    • Medium · Warm undertone

    $13.99

  6. Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint

    13

    Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint, shade 13

    • Looks identical
    • Medium · Warm undertone

    $41

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 400W, against NARS Soft Matte Complete Concealer in Caramel. Every attribute compared, with its share of the score.

ComparedYour shadeCaramelClosest match400WScore
Shade match55% of overall92
Colour94#c98f5f#c48f65Very close colourColour difference 1.7 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.7
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall48
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyOily, dry, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 78/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 400W.

Same or better

  • $12 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy 400W

Best price
$24SephoraSephora
$12 less (33%)

Your shade $36 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.