Soft Matte Complete Concealer Chestnut dupes and alternatives NARS
4.5 (4,186)·Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$30Ulta Beauty(product price)$6 less (17%)4.7 (491)
Matches: Very close colour· Claims a skin-like finish· Both claim not settling into lines
Differences: Slightly deeper· Slightly warmer undertone· Natural rather than matte finish
Score details
Shade match
77
Finish & visual result
64
Wear & performance
72
Skin suitability
50
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed
Retailer shade note: medium with neutral warm undertones
The closest shade to NARS Soft Matte Complete Concealer Chestnut (Medium · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32 Tan Bronze, against NARS Soft Matte Complete Concealer in Chestnut. Every attribute compared, with its share of the score.
ComparedYour shadeChestnutClosest match32 Tan BronzeHow they compareScore
Shade match55% of overall89
Colour60%84#cc8c5e#cf936eClose colourColour difference 3.2 (0 is identical)
Depth15%94MediumMediumSameDepth difference: 3.2
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Overall match 81/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.