Soft Matte Complete Concealer Custard dupes and alternatives NARS
4.5 (4,186)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Slightly deeper· Slightly warmer undertone· Natural rather than matte finish
Score details
Shade match
75
Finish & visual result
62
Wear & performance
82
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Slightly deeper· Slightly warmer undertone· Radiant rather than matte finish
Score details
Shade match
82
Finish & visual result
48
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Radiant rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium with golden undertones
Matches: Same matte finish· Both claim a blurring effect· Both claim 16-hour wear
Differences: Slightly deeper· Described as light, yours as medium· Slightly cooler undertone
Score details
Shade match
40
Finish & visual result
93
Wear & performance
88
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Described as light, yours as medium · Slightly cooler undertone · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: light skin with a balance of warm & cool undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
Differences: Natural rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
79
Finish & visual result
51
Wear & performance
40
Skin suitability
0
Close colour · Natural finish
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/combination/oily skin
$10.99Ulta Beauty(product price)$25.01 less (69%)4.1 (2,823)
Matches: Claims a lightweight feel
Differences: Slightly lighter· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
78
Finish & visual result
51
Wear & performance
40
Skin suitability
0
Close colour · Natural finish
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/combination/oily skin
The closest shade to NARS Soft Matte Complete Concealer Custard (Fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 11.0 Light Nude, against NARS Soft Matte Complete Concealer in Custard. Every attribute compared, with its share of the score.
ComparedYour shadeCustardClosest shade match11.0 Light NudeHow they compareScore
Shade match55% of overall90
Colour60%84#efccab#e6c8b0Close colourColour difference 3.1 (0 is identical)
Depth15%96FairFairSameDepth difference: 2.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 81/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Shape Tape Full Coverage Matte Concealer in 35H medium honey, against NARS Soft Matte Complete Concealer in Custard. Every attribute compared, with its share of the score.
ComparedYour shadeCustardClosest overall alternative35H medium honeyHow they compareScore
Shade match55% of overall78
Colour60%82#efccab#e8bf9dClose colourColour difference 3.4 (0 is identical)
Depth15%86FairLightCloseDepth difference: 5.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared93
Finish35%100MatteMatteSameSame matte finish
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared88
Longevity30%8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 84/100Shade match 78/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$6 less (17%)
