Beautler.Your beauty butler

Soft Matte Complete Concealer Custard dupes and alternatives NARS

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan, applied. RemoveCruelty-free1Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches with full coverage, vegan, without fragrance or alcohol denat.

  • 2 matches have no coverage listed and are not shown.
  • 24 matches have no vegan claim listed and are not shown.

Closest shade match: e.l.f. Cosmetics 16HR Camo Concealer Light Ivory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NARS
CustardChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
e.l.f. Cosmetics
Light Ivory
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
40out of 100
Colour
80
Depth
90
Undertone
85
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as mediumWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to NARS Soft Matte Complete Concealer Custard (Fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Soft Matte Complete Foundation

    Mali

    NARS Soft Matte Complete Foundation, shade Mali

    • Described as very deep, yours as medium
    • Very deep · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. NARS Pure Radiant Tinted Moisturizer SPF 30

    Mykonos

    NARS Pure Radiant Tinted Moisturizer SPF 30, shade Mykonos

    • Looks identical
    • Fair · Neutral undertone

    $50

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris True Match Super-Blendable Foundation

    N1 Neutral Light

    L'Oréal Paris True Match Super-Blendable Foundation, shade N1 Neutral Light

    • Looks identical
    • Fair · Neutral undertone

    $13.99

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Light Medium

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Light Medium

    • Very close colour
    • Fair · Neutral undertone

    $39

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    3N1 Ivory Beige

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 3N1 Ivory Beige

    • Very close colour
    • Very fair · Neutral undertone

    $52

    Ulta BeautyView at Ulta Beauty
  5. Revolution Beauty Superdewy Cushion Foundation

    Light Neutral Warm

    Revolution Beauty Superdewy Cushion Foundation, shade Light Neutral Warm

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $14

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Cushion Foundation

    127 Neutral

    L'Oréal Paris Infallible Cushion Foundation, shade 127 Neutral

    • Very close colour
    • Fair · Neutral undertone

    $19.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics 16HR Camo Concealer in Light Ivory, against NARS Soft Matte Complete Concealer in Custard. Every attribute compared, with its share of the score.

ComparedYour shadeCustardClosest shade matchLight IvoryScore
Shade match55% of overall40
Colour80#efccab#edc1a0Close colourColour difference 3.6 (0 is identical)
Depth90FairLightCloseDepth difference: 4.4
Retailer descriptionMediumLightDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared77
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyOily, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 59/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics 16HR Camo Concealer in Light Ivory.

Same or better

  • $28 less
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim 16-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Retailer describes it as light, yours as medium
  • No blurring effect claimed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy Light Ivory

Match price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.