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Soft Matte Complete Concealer Custard dupes and alternatives NARS

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in cream form, without talc.

  • 2 matches have no coverage listed and are not shown.
  • 4 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Kosas Revealer Super Creamy + Brightening Concealer Tone 05 W

The equivalent shade and the most similar concealer overall.

Your shade
NARS
CustardChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
Kosas
Tone 05 W
Depth and undertone: Light · Warm · golden
Finish and coverage: Radiant · Medium coverage
Overall match
66out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
48
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
82out of 100
Colour
87
Depth
89
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to NARS Soft Matte Complete Concealer Custard (Fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Soft Matte Complete Foundation

    Mali

    NARS Soft Matte Complete Foundation, shade Mali

    • Described as very deep, yours as medium
    • Very deep · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. NARS Pure Radiant Tinted Moisturizer SPF 30

    Mykonos

    NARS Pure Radiant Tinted Moisturizer SPF 30, shade Mykonos

    • Looks identical
    • Fair · Neutral undertone

    $50

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris True Match Super-Blendable Foundation

    N1 Neutral Light

    L'Oréal Paris True Match Super-Blendable Foundation, shade N1 Neutral Light

    • Looks identical
    • Fair · Neutral undertone

    $13.99

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Light Medium

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Light Medium

    • Very close colour
    • Fair · Neutral undertone

    $39

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    3N1 Ivory Beige

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 3N1 Ivory Beige

    • Very close colour
    • Very fair · Neutral undertone

    $52

    Ulta BeautyView at Ulta Beauty
  5. Revolution Beauty Superdewy Cushion Foundation

    Light Neutral Warm

    Revolution Beauty Superdewy Cushion Foundation, shade Light Neutral Warm

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $14

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Cushion Foundation

    127 Neutral

    L'Oréal Paris Infallible Cushion Foundation, shade 127 Neutral

    • Very close colour
    • Fair · Neutral undertone

    $19.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 05 W, against NARS Soft Matte Complete Concealer in Custard. Every attribute compared, with its share of the score.

ComparedYour shadeCustardClosest matchTone 05 WScore
Shade match55% of overall82
Colour87#efccab#e7c2a4Very close colourColour difference 2.7 (0 is identical)
Depth89FairLightCloseDepth difference: 4.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall48
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 66/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 05 W.

Same or better

  • $4 less
  • Very close colour
  • Same medium coverage
  • Claims a skin-like finish

Different

  • Runs slightly deeper
  • Slightly warmer undertone
  • Radiant finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy Tone 05 W

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.