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Soft Matte Complete Concealer Dark Coffee dupes and alternatives NARS

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free10No drying alcohol17Vegan10Cruelty-free11Oil-free0With SPF0Mineral0

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19 of 30

Only showing matches with full coverage, without alcohol denat.

Closest shade match: Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N78

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NARS
Dark CoffeeChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Make Up For Ever
4N78
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Shade match
93out of 100
Colour
95
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$35SephoraSephora
$1 less (3%)

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 61G espresso golden

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NARS
Dark CoffeeChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Tarte
61G espresso golden
Depth and undertone: Rich deep · Olive
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
93
Wear (Wear & performance)
88
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    16 Deep
    Shade match 90
    $36SephoraSephoraSame price

    Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Deep with neutral undertones

    High confidence· Digital match

    View match
  2. #4 · Tarte

    Shape Tape Full Coverage Matte Concealer

    59W rich warm
    Shade match 72
    $32SephoraSephora$4 less (11%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly warmer undertoneFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    72
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    60H mahogany honey
    Shade match 72
    $32SephoraSephora$4 less (11%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly warmer undertoneFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    72
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Shape Tape Full Coverage Matte Concealer

    60W mahogany warm
    Shade match 71
    $32SephoraSephora$4 less (11%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly warmer undertoneFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    71
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep
    Shade match 83
    $36SephoraSephoraSame price

    Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperFull rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Make Up For Ever

    HD Skin Full Cover Multi-Use Waterproof Concealer

    4N74
    Shade match 85
    $35SephoraSephora$1 less (3%)

    Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly lighterFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    33
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for deep skin with neutral to golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Shape Tape Full Coverage Matte Concealer

    61N espresso neutral
    Shade match 70
    $32SephoraSephora$4 less (11%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly deeperSlightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    70
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Shape Tape Full Coverage Matte Concealer

    62H espresso honey
    Shade match 65
    $32SephoraSephora$4 less (11%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Noticeably different swatch colourSlightly deeperSlightly warmer undertone

    Score details
    Shade match
    65
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Shape Tape Full Coverage Matte Concealer

    57H rich honey
    Shade match 63
    $32SephoraSephora$4 less (11%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone

    Score details
    Shade match
    63
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: deeper skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Shape Tape Full Coverage Matte Concealer

    60N mahogany
    Shade match 62
    $32SephoraSephora$4 less (11%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Noticeably different swatch colourSlightly lighterSlightly cooler undertone

    Score details
    Shade match
    62
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  11. #13 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Cocoa
    Shade match 83
    $36SephoraSephoraSame price

    Matches: Same neutral undertoneBoth claim not settling into linesClaims a lightweight feel

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4
    Shade match 78
    $39SephoraSephoraCosts $3 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    67
    Wear & performance
    77
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Full rather than medium coverage · Not marketed for oily skin

    Retailer shade note: Very Deep, Neutral

    High confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60
    Shade match 71
    $30SephoraSephora$6 less (17%)

    Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterFull rather than medium coverage

    Score details
    Shade match
    71
    Finish & visual result
    93
    Wear & performance
    47
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Full rather than medium coverage

    Retailer shade note: very deep with rich neutral undertones

    High confidence· Digital match

    View match
  14. #16 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    17 Deep
    Shade match 69
    $36SephoraSephoraSame price

    Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperFull rather than medium coverage

    Score details
    Shade match
    69
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Tarte

    Shape Tape Full Coverage Matte Concealer

    61H espresso
    Shade match 56
    $32SephoraSephora$4 less (11%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone

    Score details
    Shade match
    56
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  16. #18 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep
    Shade match 67
    $36SephoraSephoraSame price

    Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterFull rather than medium coverage

    Score details
    Shade match
    67
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Deep with neutral warm undertones

    High confidence· Digital match

    View match
  17. #19 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony
    Shade match 70
    $30SephoraSephora$6 less (17%)

    Matches: Both claim not settling into lines

    Differences: Slightly lighterSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    70
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a foundation in your shade?

The closest shade to NARS Soft Matte Complete Concealer Dark Coffee (Very deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Soft Matte Complete Foundation

    Mali

    NARS Soft Matte Complete Foundation, shade Mali

    • Close colour
    • Very deep · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Refy Skin Base Hydrating Gel Skin Tint

    260N

    Refy Skin Base Hydrating Gel Skin Tint, shade 260N

    • Looks identical
    • Very deep · Neutral undertone

    $40

    SephoraView at Sephora
  2. KimChi Chic Beauty A Really Good Foundation

    140D

    KimChi Chic Beauty A Really Good Foundation, shade 140D

    • Looks identical
    • Very deep · Neutral undertone

    $29

    Ulta BeautyView at Ulta Beauty
  3. Urban Decay Hydromaniac Hydrating Dewy Foundation

    90

    Urban Decay Hydromaniac Hydrating Dewy Foundation, shade 90

    • Looks identical
    • Very deep · Neutral undertone

    $35

    SephoraView at Sephora
  4. SUBTL. Beauty Stackable BB Powder Foundation Single

    Deepest 2N

    SUBTL. Beauty Stackable BB Powder Foundation Single, shade Deepest 2N

    • Looks identical
    • Very deep · Neutral undertone

    $24

    Ulta BeautyView at Ulta Beauty
  5. LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    DPN6

    LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick, shade DPN6

    • Looks identical
    • Very deep · Neutral undertone

    $28

    SephoraView at Sephora
  6. BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation

    Black Walnut

    BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation, shade Black Walnut

    • Very close colour
    • Very deep · Neutral undertone

    $14.95

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N78, against NARS Soft Matte Complete Concealer in Dark Coffee. Every attribute compared, with its share of the score.

ComparedYour shadeDark CoffeeClosest shade match4N78Score
Shade match55% of overall93
Colour95#5c3a29#5a3a27Looks identicalColour difference 1.4 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.4
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone85NeutralNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared33
Longevity2012-hour wear36-hour wearDifferent36-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N78.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines
  • Contains alcohol

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Tarte Shape Tape Full Coverage Matte Concealer in 61G espresso golden, against NARS Soft Matte Complete Concealer in Dark Coffee. Every attribute compared, with its share of the score.

ComparedYour shadeDark CoffeeClosest overall alternative61G espresso goldenScore
Shade match55% of overall83
Colour87#5c3a29#57321fVery close colourColour difference 2.7 (0 is identical)
Depth91Very deepRich deepCloseDepth difference: 4.3
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone70NeutralOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared88
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 61G espresso golden.

Same or better

  • $4 less
  • Very close colour
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines

Different

  • Runs slightly deeper
  • Olive rather than neutral undertone
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N78

Best price
$35SephoraSephora
$1 less (3%)

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative

Tarte Shape Tape Full Coverage Matte Concealer 61G espresso golden

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.