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Soft Matte Complete Concealer Ginger dupes and alternatives NARS

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free3No drying alcohol3Vegan2Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches made for sensitive skin, without talc.

  • 5 matches have no skin type listed and are not shown.

Closest shade match: Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 122

The equivalent shade: scored on colour, depth and undertone only.

The match
Maybelline
122
Depth and undertone: Light · Warm
Finish and coverage: Radiant finish
Shade match
98out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$23.01 less (64%)

Your shade $36 at Sephora · product price; shade not separately priced

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 14.0 Light Tan

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
IT Cosmetics
14.0 Light Tan
Depth and undertone: Light · Warm
Finish and coverage: Natural · Full coverage
Overall match
82out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
62
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Fit Me Natural Finish Concealer

    020 Sand
    Shade match 83
    $10.99Ulta BeautyUlta Beauty(product price)$25.01 less (69%)

    Matches: Very close colourClaims a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    51
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural finish

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/combination/oily skin

    Low confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to NARS Soft Matte Complete Concealer Ginger (Light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Soft Matte Complete Foundation

    Namibia

    NARS Soft Matte Complete Foundation, shade Namibia

    • Described as deep, yours as medium
    • Deep · Warm undertone

    $42

Closest foundations

  1. RMS Beauty ReEvolve Natural Finish Foundation

    33

    RMS Beauty ReEvolve Natural Finish Foundation, shade 33

    • Looks identical
    • Light · Warm undertone

    $59

  2. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    125 Light Warm

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 125 Light Warm

    • Looks identical
    • Light · Warm undertone

    $18.99

  3. Ulta Beauty Collection Complexion Crush Foundation

    Light Warm

    Ulta Beauty Collection Complexion Crush Foundation, shade Light Warm

    • Looks identical
    • Light · Warm undertone

    $16

  4. Well People Skinforia Serum Foundation

    18 Light Warm

    Well People Skinforia Serum Foundation, shade 18 Light Warm

    • Looks identical
    • Light · Warm undertone

    $21

  5. Maybelline Fit Me Matte + Poreless Foundation

    Warm Nude 128

    Maybelline Fit Me Matte + Poreless Foundation, shade Warm Nude 128

    • Looks identical
    • Light · Warm undertone

    $11.99

  6. L'Oréal Paris Age Perfect Radiant Serum Foundation

    45 Golden Vanilla

    L'Oréal Paris Age Perfect Radiant Serum Foundation, shade 45 Golden Vanilla

    • Looks identical
    • Light · Warm · golden undertone

    $18.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 122, against NARS Soft Matte Complete Concealer in Ginger. Every attribute compared, with its share of the score.

ComparedYour shadeGingerClosest shade match122Score
Shade match55% of overall98
Colour98#ebbf92#eec192Looks identicalColour difference 0.7 (0 is identical)
Depth98LightLightSameDepth difference: 1.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared20
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coveragenot comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared64
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 69/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 122.

Same or better

  • $23.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Both claim not settling into lines

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Not marketed for normal/combination/oily skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 14.0 Light Tan, against NARS Soft Matte Complete Concealer in Ginger. Every attribute compared, with its share of the score.

ComparedYour shadeGingerClosest overall alternative14.0 Light TanScore
Shade match55% of overall90
Colour85#ebbf92#e1bc99Close colourColour difference 3.0 (0 is identical)
Depth96LightLightSameDepth difference: 2.3
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 14.0 Light Tan.

Same or better

  • $6 less
  • Same warm undertone
  • Full rather than medium coverage
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 122

Match price
$12.99Ulta BeautyUlta Beauty
$23.01 less (64%)

Your shade $36 at Sephora · product price; shade not separately priced

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 14.0 Light Tan

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.