Soft Matte Complete Concealer Madeleine dupes and alternatives NARS
4.5 (4,186)·Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Claims transfer resistance
Differences: Slightly deeper· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
93
Finish & visual result
62
Wear & performance
38
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Matches: Both claim not settling into lines· Claims a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
80
Finish & visual result
62
Wear & performance
72
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily skin
Matches: Same neutral undertone· Both claim a blurring effect· Claims transfer resistance
Differences: Slightly deeper· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
73
Wear & performance
38
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: light with neutral undertones
The closest shade to NARS Soft Matte Complete Concealer Madeleine (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty Liquid Touch Brightening Concealer in 140C, against NARS Soft Matte Complete Concealer in Madeleine. Every attribute compared, with its share of the score.
ComparedYour shadeMadeleineClosest shade match140CHow they compareScore
Shade match55% of overall94
Colour60%96#f8ddc9#f7dac7Looks identicalColour difference 1.2 (0 is identical)
Overall match 79/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Shape Tape Full Coverage Matte Concealer in 12N fair neutral, against NARS Soft Matte Complete Concealer in Madeleine. Every attribute compared, with its share of the score.
ComparedYour shadeMadeleineClosest overall alternative12N fair neutralHow they compareScore
Shade match55% of overall87
Colour60%93#f8ddc9#f0d8c4Very close colourColour difference 1.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared93
Finish35%100MatteMatteSameSame matte finish
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared88
Longevity30%8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 89/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$4 less (11%)
