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Soft Matte Complete Concealer Madeleine dupes and alternatives NARS

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free3No drying alcohol7Vegan, applied. RemoveCruelty-free9Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, vegan.

  • 2 matches have no coverage listed and are not shown.
  • 20 matches have no vegan claim listed and are not shown.

Closest shade match: CoverGirl TruBlend Undercover Concealer Light Ivory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NARS
MadeleineChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
CoverGirl
Light Ivory
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
87out of 100
Colour
88
Depth
88
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$23.01 less (64%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 12N fair neutral

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NARS
MadeleineChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
Tarte
12N fair neutral
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
93
Wear (Wear & performance)
88
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12S fair
    Shade match 85
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: fair skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12B fair beige
    Shade match 83
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: fair skin with cool, pink undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    16N fair-light neutral
    Shade match 76
    $32SephoraSephora$4 less (11%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly deeperSlightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Shape Tape Full Coverage Matte Concealer

    20B light
    Shade match 73
    $32SephoraSephora$4 less (11%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly deeperSlightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    73
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: light skin with cool, pink undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Shape Tape Full Coverage Matte Concealer

    20S light sand
    Shade match 69
    $32SephoraSephora$4 less (11%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly deeperSlightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    69
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: light skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · CoverGirl

    TruBlend Undercover Concealer

    Fair Porcelain
    Shade match 78
    $12.99Ulta BeautyUlta Beauty(product price)$23.01 less (64%)

    Matches: Same matte finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Almond
    Shade match 80
    $36SephoraSephoraSame price

    Matches: Both claim not settling into linesClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: fair with golden undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to NARS Soft Matte Complete Concealer Madeleine (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Soft Matte Complete Foundation

    Mali

    NARS Soft Matte Complete Foundation, shade Mali

    • Described as very deep, yours as light
    • Very deep · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    15 Fair Neutral

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 15 Fair Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $18.99

    Ulta BeautyView at Ulta Beauty
  2. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Bisque 1N

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Bisque 1N

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  3. Givenchy Prisme Libre Glow Serum Blurring Foundation

    2N

    Givenchy Prisme Libre Glow Serum Blurring Foundation, shade 2N

    • Looks identical
    • Very fair · Neutral undertone

    $63

    SephoraView at Sephora
  4. Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    0.5N

    Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20, shade 0.5N

    • Looks identical
    • Very fair · Neutral undertone

    $55

    SephoraView at Sephora
  5. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Fair Ivory LN2

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Fair Ivory LN2

    • Looks identical
    • Very fair · Neutral undertone

    $34

    Ulta BeautyView at Ulta Beauty
  6. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    120

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 120

    • Looks identical
    • Very fair · Neutral undertone

    $40

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl TruBlend Undercover Concealer in Light Ivory, against NARS Soft Matte Complete Concealer in Madeleine. Every attribute compared, with its share of the score.

ComparedYour shadeMadeleineClosest shade matchLight IvoryScore
Shade match55% of overall87
Colour88#f8ddc9#f0d2beVery close colourColour difference 2.6 (0 is identical)
Depth88Very fairVery fairSameDepth difference: 5.2
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared58
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 79/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl TruBlend Undercover Concealer in Light Ivory.

Same or better

  • $23.01 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage

Different

  • Runs slightly deeper
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Tarte Shape Tape Full Coverage Matte Concealer in 12N fair neutral, against NARS Soft Matte Complete Concealer in Madeleine. Every attribute compared, with its share of the score.

ComparedYour shadeMadeleineClosest overall alternative12N fair neutralScore
Shade match55% of overall87
Colour93#f8ddc9#f0d8c4Very close colourColour difference 1.7 (0 is identical)
Depth95Very fairVery fairSameDepth difference: 2.9
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared88
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 12N fair neutral.

Same or better

  • $4 less
  • Very close colour
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines

Different

  • Slightly cooler undertone
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

CoverGirl TruBlend Undercover Concealer Light Ivory

Match price
$12.99Ulta BeautyUlta Beauty
$23.01 less (64%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Shape Tape Full Coverage Matte Concealer 12N fair neutral

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.