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Soft Matte Complete Concealer Madeleine dupes and alternatives NARS

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan2Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form.

  • 2 matches have no coverage listed and are not shown.
  • 10 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 140C

The equivalent shade and the most similar concealer overall.

The match
Rare Beauty
140C
Depth and undertone: Very fair · Neutral · neutral pink
Finish and coverage: Radiant · Medium coverage
Overall match
79out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
48
Wear (Wear & performance)
72
Skin (Skin suitability)
90
Shade match
94out of 100
Colour
96
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$12 less (33%)

Your shade $36 at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    Liquid Touch Brightening Concealer

    110N
    Shade match 90
    $24SephoraSephora$12 less (33%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    48
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed

    Retailer shade note: light with neutral golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 73
    $32Ulta BeautyUlta Beauty$4 less (11%)

    Matches: Same matte finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneNot marketed for normal/oily skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    56
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Not marketed for normal/oily skin

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to NARS Soft Matte Complete Concealer Madeleine (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Soft Matte Complete Foundation

    Mali

    NARS Soft Matte Complete Foundation, shade Mali

    • Described as very deep, yours as light
    • Very deep · Neutral undertone

    $42

Closest foundations

  1. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    15 Fair Neutral

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 15 Fair Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $18.99

  2. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Bisque 1N

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Bisque 1N

    • Looks identical
    • Very fair · Neutral undertone

    $36

  3. Givenchy Prisme Libre Glow Serum Blurring Foundation

    2N

    Givenchy Prisme Libre Glow Serum Blurring Foundation, shade 2N

    • Looks identical
    • Very fair · Neutral undertone

    $63

  4. Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    0.5N

    Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20, shade 0.5N

    • Looks identical
    • Very fair · Neutral undertone

    $55

  5. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Fair Ivory LN2

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Fair Ivory LN2

    • Looks identical
    • Very fair · Neutral undertone

    $34

  6. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    120

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 120

    • Looks identical
    • Very fair · Neutral undertone

    $40

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 140C, against NARS Soft Matte Complete Concealer in Madeleine. Every attribute compared, with its share of the score.

ComparedYour shadeMadeleineClosest match140CScore
Shade match55% of overall94
Colour96#f8ddc9#f7dac7Looks identicalColour difference 1.2 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.2
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone85NeutralNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall48
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyOily, dry, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 140C.

Same or better

  • $12 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy 140C

Best price
$24SephoraSephora
$12 less (33%)

Your shade $36 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.