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Soft Matte Complete Concealer Praline dupes and alternatives NARS

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 122

The equivalent shade: scored on colour, depth and undertone only.

Shade match
97out of 100
Colour
96
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$23.01 less (64%)

Your shade $36 at Sephora · product price; shade not separately priced

Closest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 34S medium sand

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Tarte
34S medium sand
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
93
Wear (Wear & performance)
88
Skin (Skin suitability)
100
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Shape Tape Full Coverage Matte Concealer

    35H medium honey
    Shade match 87
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand
    Shade match 86
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: medium to tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 56 Cashew
    Shade match 94
    $22$32SephoraSephora$14 less (39%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    7.5 Medium
    Shade match 88
    $36SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Full rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    6.5 Medium
    Shade match 86
    $36SephoraSephoraSame price

    Matches: Similar undertone (neutral vs warm)Same matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 84
    $32Ulta BeautyUlta Beauty(product price)$4 less (11%)

    Matches: Same warm undertoneSame matte finishSame medium coverage

    Differences: Slightly deeperNot marketed for normal/oily skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    56
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Not marketed for normal/oily skin

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match
  7. Shade match 72
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    72
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    8 Medium-Tan
    Shade match 84
    $36Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Medium Tan with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Cookie Dough 4.3 Neutral
    Shade match 84
    $31SephoraSephora$5 less (14%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: medium skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 87
    $30SephoraSephora$6 less (17%)

    Matches: Same warm undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Granola 4.5 Golden
    Shade match 84
    $31SephoraSephora$5 less (14%)

    Matches: Same warm undertoneSame matte finishClaims a skin-like finish

    Differences: Slightly deeperFull rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: medium skin tones with golden undertones (huda’s shade)

    Medium confidence· Digital match

    View match
  12. #14 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 46 Golden Neutral
    Shade match 84
    $22$32SephoraSephora$14 less (39%)

    Matches: Similar undertone (neutral vs warm)Same medium coverageBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Neutral
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$28 less (78%)

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Satin rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    52
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Satin rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  14. Shade match 92
    $22SephoraSephora$14 less (39%)

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Slightly lighterRadiant rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Radiant rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  15. #17 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 48 Oat
    Shade match 81
    $22$32SephoraSephora$14 less (39%)

    Matches: Similar undertone (neutral vs warm)Same medium coverageBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 88
    $38SephoraSephoraCosts $2 more

    Matches: Same warm undertoneBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly deeperNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    38
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  17. #19 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 70 Vanillia
    Shade match 81
    $22$32SephoraSephora$14 less (39%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Peach
    Shade match 87
    $8Ulta BeautyUlta Beauty$28 less (78%)

    Matches: Same warm undertoneBoth claim not settling into linesClaims a lightweight feel

    Differences: Satin rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    52
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Satin rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: medium light with peach undertones

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    380 Pecan
    Shade match 80
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Same matte finishClaims transfer resistanceBoth claim not settling into lines

    Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Golden
    Shade match 86
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Same warm undertoneSame medium coverageClaims a skin-like finish

    Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  21. #23 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 62 Porcelain Beige
    Shade match 79
    $32Ulta BeautyUlta Beauty(product price)$4 less (11%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 88
    $22SephoraSephora$14 less (39%)

    Matches: Near-identical swatch colourBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    72
    Skin suitability
    50

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  23. #25 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 52 Neutral
    Shade match 78
    $22$32SephoraSephora$14 less (39%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    375 Latte
    Shade match 78
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Same matte finishClaims transfer resistanceBoth claim not settling into lines

    Differences: Slightly deeperFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  25. Shade match 87
    $22SephoraSephora$14 less (39%)

    Matches: Same warm undertoneBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly deeperRadiant rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  26. #28 · Rare Beauty

    Liquid Touch Brightening Concealer

    270N
    Shade match 83
    $24SephoraSephora$12 less (33%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    48
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · No blurring effect claimed

    Retailer shade note: medium with neutral beige undertones

    Medium confidence· Digital match

    View match
  27. #29 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    6 Medium
    Shade match 69
    $36SephoraSephoraSame price

    Matches: Same matte finishBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    69
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Medium with cool undertones

    Medium confidence· Digital match

    View match
  28. Shade match 81
    $38SephoraSephoraCosts $2 more

    Matches: Both claim a blurring effectClaims transfer resistanceClaims a lightweight feel

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    38
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  29. Shade match 80
    $22SephoraSephora$14 less (39%)

    Matches: Very close colourBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneRadiant rather than matte finish

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Radiant rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a foundation in your shade?

The closest shade to NARS Soft Matte Complete Concealer Praline (Light · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Soft Matte Complete Foundation

    Namibia

    NARS Soft Matte Complete Foundation, shade Namibia

    • Described as deep, yours as medium
    • Deep · Warm undertone

    $42

Closest foundations

  1. Maybelline Fit Me Matte + Poreless Foundation

    Soft Tan 228

    Maybelline Fit Me Matte + Poreless Foundation, shade Soft Tan 228

    • Looks identical
    • Light · Warm undertone

    $11.99

  2. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    125 Light Warm

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 125 Light Warm

    • Looks identical
    • Light · Warm undertone

    $18.99

  3. Ulta Beauty Collection Complexion Crush Foundation

    Light Warm

    Ulta Beauty Collection Complexion Crush Foundation, shade Light Warm

    • Looks identical
    • Light · Warm undertone

    $16

  4. Well People Skinforia Serum Foundation

    18 Light Warm

    Well People Skinforia Serum Foundation, shade 18 Light Warm

    • Looks identical
    • Light · Warm undertone

    $21

  5. RMS Beauty ReEvolve Natural Finish Foundation

    33

    RMS Beauty ReEvolve Natural Finish Foundation, shade 33

    • Looks identical
    • Light · Warm undertone

    $59

  6. L'Oréal Paris Age Perfect Radiant Serum Foundation

    80 Golden Sun

    L'Oréal Paris Age Perfect Radiant Serum Foundation, shade 80 Golden Sun

    • Looks identical
    • Light · Warm · golden undertone

    $18.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 122, against NARS Soft Matte Complete Concealer in Praline. Every attribute compared, with its share of the score.

ComparedYour shadePralineClosest shade match122Score
Shade match55% of overall97
Colour96#ebbc8c#eec192Looks identicalColour difference 1.3 (0 is identical)
Depth96LightLightSameDepth difference: 2.3
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared20
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coveragenot comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared64
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 68/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 122.

Same or better

  • $23.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Both claim not settling into lines

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Not marketed for normal/combination/oily skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Tarte Shape Tape Full Coverage Matte Concealer in 34S medium sand, against NARS Soft Matte Complete Concealer in Praline. Every attribute compared, with its share of the score.

ComparedYour shadePralineClosest overall alternative34S medium sandScore
Shade match55% of overall90
Colour84#ebbc8c#e9bb96Close colourColour difference 3.2 (0 is identical)
Depth99LightLightSameDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared88
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 34S medium sand.

Same or better

  • $4 less
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 122

Match price
$12.99Ulta BeautyUlta Beauty
$23.01 less (64%)

Your shade $36 at Sephora · product price; shade not separately priced

Closest overall alternative

Tarte Shape Tape Full Coverage Matte Concealer 34S medium sand

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.