Soft Matte Complete Concealer Toffee dupes and alternatives NARS
4.5 (4,186)·Fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$10.99Ulta Beauty(product price)$25.01 less (69%)4.1 (2,823)
Matches: Claims a lightweight feel
Differences: Natural rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
83
Finish & visual result
51
Wear & performance
40
Skin suitability
0
Close colour · Natural finish
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/combination/oily skin
Differences: Slightly lighter· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
51
Wear & performance
40
Skin suitability
0
Close colour · Natural finish
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/combination/oily skin
$16.99Ulta Beauty(product price)$19.01 less (53%)4.4 (832)
Matches: Claims a skin-like finish· Both claim not settling into lines· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
26
Wear & performance
72
Skin suitability
0
Close colour · Radiant finish
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · No blurring effect claimed · Not marketed for normal/combination/oily skin · Contains drying alcohol
The closest shade to NARS Soft Matte Complete Concealer Toffee (Fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 14.5 Light Buff, against NARS Soft Matte Complete Concealer in Toffee. Every attribute compared, with its share of the score.
ComparedYour shadeToffeeClosest match14.5 Light BuffHow they compareScore
Shade match55% of overall86
Colour60%93#efc4a5#e6bea1Very close colourColour difference 1.8 (0 is identical)
Depth15%93FairLightCloseDepth difference: 3.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 79/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.