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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation N9 dupes and alternatives Natasha Denona

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF1Mineral0

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Only showing matches made for combination skin, with a matte finish.

  • 1 match has no skin type listed and is not shown.

Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Tan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
N9Change shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Medium coverage
The match
IT Cosmetics
Neutral Tan
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$13 less (25%)

Your shade $52 at Sephora

SephoraView at Sephora

Closest overall alternative: Dior Forever Skin Wear Blurring Natural Matte Foundation 4N Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
N9Change shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Medium coverage
The match
Dior
4N Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
78out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
62
Wear (Wear & performance)
58
Skin (Skin suitability)
28
High confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $8 more

Your shade $52 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation N9 (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  2. Laura Mercier Flawless Fusion Ultra-Longwear Concealer

    3.5N

    Laura Mercier Flawless Fusion Ultra-Longwear Concealer, shade 3.5N

    • Very close colour
    • Medium light · Neutral undertone

    $33

    Ulta BeautyView at Ulta Beauty
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Very close colour
    • Medium light · Neutral undertone

    $36

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    340C

    Rare Beauty Liquid Touch Brightening Concealer, shade 340C

    • Very close colour
    • Medium light · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    7

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 7

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Tan, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in N9. Every attribute compared, with its share of the score.

ComparedYour shadeN9Closest shade matchNeutral TanScore
Shade match55% of overall99
Colour98#d5a27d#d8a27cLooks identicalColour difference 0.8 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared47
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity4018-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, dry, sensitiveCombination, oilyMarketed for different skin types
Overall match 72/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Tan.

Same or better

  • $13 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim a blurring effect
  • No drying alcohol listed
  • Adds SPF 40

Different

  • Matte finish instead of radiant
  • Full rather than medium coverage
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for normal/dry/sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 40
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Dior Forever Skin Wear Blurring Natural Matte Foundation in 4N Neutral, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in N9. Every attribute compared, with its share of the score.

ComparedYour shadeN9Closest overall alternative4N NeutralScore
Shade match55% of overall96
Colour94#d5a27d#dca37aVery close colourColour difference 1.6 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared58
Longevity7018-hour wear24-hour wearSome difference24-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, dry, sensitiveDry, combination, oilyBoth marketed for dry skin
Overall match 78/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Wear Blurring Natural Matte Foundation in 4N Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than medium coverage
  • Both claim a blurring effect

Different

  • Matte finish instead of radiant
  • Does not claim not settling into lines
  • Not marketed for normal/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Listed (alcohol)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Tan

Best price
$39SephoraSephora
$13 less (25%)

Your shade $52 at Sephora

SephoraView at Sephora

Closest overall alternative

Dior Forever Skin Wear Blurring Natural Matte Foundation 4N Neutral

Best price
$60SephoraSephora
Costs $8 more

Your shade $52 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.