Beautler.Your beauty butler

Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P7 dupes and alternatives Natasha Denona

Medium tan · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Formulation

Preferences

Fragrance-free2No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

2 of 31

Only showing matches with full coverage, with a radiant finish.

Closest shade match: Maybelline Super Stay 24H Skin Tint + Vitamin C 338

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
P7Change shade
Depth and undertone: Medium tan · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
Maybelline
338
Depth and undertone: Tan · Neutral
Finish and coverage: Radiant · Full coverage
Shade match
84out of 100
Colour
88
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$17.99Ulta BeautyUlta Beauty
$34.01 less (65%)

Your shade $52 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: MAC Cosmetics Studio Radiance Serum Powered Foundation NW43

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
P7Change shade
Depth and undertone: Medium tan · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
MAC Cosmetics
NW43
Depth and undertone: Medium tan · Cool · rosy
Finish and coverage: Radiant · Full coverage
Overall match
79out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
93
Wear (Wear & performance)
65
Skin (Skin suitability)
84
Match price
$46Ulta BeautyUlta Beauty
$6 less (12%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P7 (Medium tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW35

    • Looks identical
    • Medium tan · Warm · peach undertone

    $30

  2. NARS Soft Matte Complete Concealer

    Truffle

    NARS Soft Matte Complete Concealer, shade Truffle

    • Very close colour
    • Tan · Warm · peach undertone

    $36

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Valley 8.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25

    • Very close colour
    • Medium tan · Warm · golden undertone

    $39

  4. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Looks identical
    • Medium tan

    $10.99

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    18W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W

    • Close colour
    • Medium tan · Warm undertone

    $30

  6. NARS Radiant Creamy Concealer

    Chocolat

    NARS Radiant Creamy Concealer, shade Chocolat

    • Close colour
    • Medium tan · Warm undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay 24H Skin Tint + Vitamin C in 338, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P7. Every attribute compared, with its share of the score.

ComparedYour shadeP7Closest shade match338Score
Shade match55% of overall84
Colour88#c97b4b#bf7d53Very close colourColour difference 2.6 (0 is identical)
Depth98Medium tanTanCloseDepth difference: 1.0
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65Warm · peachNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall73
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity7018-hour wear24-hour wearSome difference24-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 77/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay 24H Skin Tint + Vitamin C in 338.

Same or better

  • $34.01 less
  • Very close colour
  • Same radiant finish
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Claims a lightweight feel

Different

  • Neutral rather than warm undertone
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NW43, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P7. Every attribute compared, with its share of the score.

ComparedYour shadeP7Closest overall alternativeNW43Score
Shade match55% of overall77
Colour93#c97b4b#c77f4dVery close colourColour difference 1.8 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.0
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone25Warm · peachCool · rosyDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 79/100Shade match 77/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW43.

Same or better

  • $6 less
  • Very close colour
  • Same radiant finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Slightly cooler undertone

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Super Stay 24H Skin Tint + Vitamin C 338

Match price
$17.99Ulta BeautyUlta Beauty
$34.01 less (65%)

Your shade $52 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MAC Cosmetics Studio Radiance Serum Powered Foundation NW43

Match price
$46Ulta BeautyUlta Beauty
$6 less (12%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.