Beautler.Your beauty butler

Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation R4 dupes and alternatives Natasha Denona

Light medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for oily skin, with a matte finish.

  • 2 matches have no skin type listed and are not shown.

Closest shade match: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Light Ivory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
R4Change shade
Depth and undertone: Light medium · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
NYX Professional Makeup
Light Ivory
Depth and undertone: Light · Cool
Finish and coverage: Matte · Buildable coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$36 less (69%)

Your shade $52 at Sephora · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Laura Mercier Real Flawless Feather Matte Powder Foundation 3C Biscotti

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
R4Change shade
Depth and undertone: Light medium · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
Laura Mercier
3C Biscotti
Depth and undertone: Light · Cool
Finish and coverage: Matte · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
62
Wear (Wear & performance)
72
Skin (Skin suitability)
84
Best price
$54Ulta BeautyUlta Beauty
Costs $2 more

Your shade $52 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 06
    Shade match 88
    $46.90Ulta BeautyUlta Beauty(product price)$5.10 less (10%)

    Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Matte rather than radiant finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    17 Light Medium Cool
    Shade match 95
    $38SephoraSephora$14 less (27%)

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    57
    Wear & performance
    42
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: cool rose

    High confidence· Digital match

    View match
  3. #5 · Tarte

    Face Tape Full Coverage Foundation

    27B Light-Medium Beige
    Shade match 94
    $42SephoraSephora$10 less (19%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    47
    Wear & performance
    65
    Skin suitability
    28

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with cool, pink or rosy undertones

    High confidence· Digital match

    View match
  4. #6 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 80
    $54Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Matte rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    84

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  5. #7 · Tarte

    Face Tape Full Coverage Foundation

    29N Light-Medium Neutral
    Shade match 93
    $42Ulta BeautyUlta Beauty$10 less (19%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    47
    Wear & performance
    65
    Skin suitability
    28

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  6. #8 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    2N22 Nude
    Shade match 88
    $45SephoraSephora$7 less (13%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    47
    Wear & performance
    72
    Skin suitability
    28

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: light to medium skin tones with neutral undertones

    High confidence· Digital match

    View match
  7. #9 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Light
    Shade match 93
    $16Ulta BeautyUlta Beauty(product price)$36 less (69%)

    Matches: Very close colourSame cool undertone

    Differences: Matte rather than radiant finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    28

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: light with cool undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation R4 (Light medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marmalade 3.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marmalade 3.3 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW20

    • Very close colour
    • Light · Cool · rosy undertone

    $30

  4. Dior Forever Skin Correct Full-Coverage Concealer

    3CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3CR Cool Rosy

    • Close colour
    • Light · Cool · pink undertone

    $42

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Very close colour
    • Light medium · Cool · rosy undertone

    $39

  6. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Very close colour
    • Light medium · Neutral undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Light Ivory, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in R4. Every attribute compared, with its share of the score.

ComparedYour shadeR4Closest shade matchLight IvoryScore
Shade match55% of overall98
Colour97#eeaf8c#eeb090Looks identicalColour difference 1.0 (0 is identical)
Depth99Light mediumLightCloseDepth difference: 0.5
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity4018-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, dry, sensitiveCombination, normal, oilyBoth marketed for normal skin
Overall match 74/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Light Ivory.

Same or better

  • $36 less
  • Near-identical swatch colour
  • Same cool undertone
  • Buildable rather than medium coverage

Different

  • Matte finish instead of radiant
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholListed (alcohol denat.)No ingredient list
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

Laura Mercier Real Flawless Feather Matte Powder Foundation in 3C Biscotti, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in R4. Every attribute compared, with its share of the score.

ComparedYour shadeR4Closest overall alternative3C BiscottiScore
Shade match55% of overall95
Colour92#eeaf8c#e9b294Very close colourColour difference 2.0 (0 is identical)
Depth99Light mediumLightCloseDepth difference: 0.5
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity9018-hour wear16-hour wearClose16-hour wear claimed against 18-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 83/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Feather Matte Powder Foundation in 3C Biscotti.

Same or better

  • Very close colour
  • Same cool undertone
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Matte finish instead of radiant

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone high vs high

Where to buy

Closest shade match

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Light Ivory

Match price
$16Ulta BeautyUlta Beauty
$36 less (69%)

Your shade $52 at Sephora · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Laura Mercier Real Flawless Feather Matte Powder Foundation 3C Biscotti

Best price
$54Ulta BeautyUlta Beauty
Costs $2 more

Your shade $52 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.