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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y10 dupes and alternatives Natasha Denona

Medium · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Gel0

Skin type

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free, applied. RemoveOil-free0With SPF, applied. RemoveMineral0

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Only showing matches cruelty-free, with SPF.

  • 21 matches have no cruelty-free claim listed and are not shown.
  • 27 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: Tarte Babassu Foundcealer Dewy Foundation SPF 20 44S Tan Sand

The equivalent shade and the most similar foundation overall.

Your shade
Natasha Denona
Y10Change shade
Depth and undertone: Medium · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Tarte
44S Tan Sand
Depth and undertone: Medium · Warm · golden
Finish and coverage: Radiant · Buildable coverage
Overall match
90out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
89
Wear (Wear & performance)
72
Skin (Skin suitability)
84
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$10 less (19%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y10 (Medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Looks identical
    • Medium · Warm · golden undertone

    $24

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Looks identical
    • Medium · Warm · golden undertone

    $38

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    400

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 400

    • Very close colour
    • Medium · Warm undertone

    $30

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10.5 Tan

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N35

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N35

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 44S Tan Sand, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y10. Every attribute compared, with its share of the score.

ComparedYour shadeY10Closest match44S Tan SandScore
Shade match55% of overall96
Colour94#ce9562#d3985fVery close colourColour difference 1.7 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.8
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 90/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 44S Tan Sand.

Same or better

  • $10 less
  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Buildable rather than medium coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed
  • Adds SPF 20

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 20
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Where to buy 44S Tan Sand

Match price
$42Ulta BeautyUlta Beauty
$10 less (19%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.