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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y10 dupes and alternatives Natasha Denona

Medium · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Light0
  • Medium0
  • Full1
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol0Vegan, applied. RemoveCruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches in liquid form, vegan.

  • 9 matches have no formulation listed and are not shown.
  • 26 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 16T

The equivalent shade and the most similar foundation overall.

Your shade
Natasha Denona
Y10Change shade
Depth and undertone: Medium · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Lawless
16T
Depth and undertone: Medium · Olive · warm olive
Finish and coverage: Natural · Full coverage
Overall match
76out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
61
Wear (Wear & performance)
54
Skin (Skin suitability)
28
Shade match
93out of 100
Colour
96
Depth
98
Undertone
80
Medium confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
$5 less (10%)

Your shade $52 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y10 (Medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Looks identical
    • Medium · Warm · golden undertone

    $24

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Looks identical
    • Medium · Warm · golden undertone

    $38

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    400

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 400

    • Very close colour
    • Medium · Warm undertone

    $30

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10.5 Tan

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N35

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N35

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 16T, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y10. Every attribute compared, with its share of the score.

ComparedYour shadeY10Closest match16TScore
Shade match55% of overall93
Colour96#ce9562#cf9768Looks identicalColour difference 1.2 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.0
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone80Warm · yellowOlive · warm oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall61
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type28Normal, dry, sensitiveCombination, oily, sensitiveBoth marketed for sensitive skin
Overall match 76/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 16T.

Same or better

  • $5 less
  • Near-identical swatch colour
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims a lightweight feel

Different

  • Olive rather than warm undertone
  • Natural finish instead of radiant
  • Full rather than medium coverage
  • Does not claim not settling into lines
  • Not marketed for normal/dry skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone high vs high
View full match

Where to buy 16T

Best price
$47SephoraSephora
$5 less (10%)

Your shade $52 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.