Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y10 dupes and alternatives Natasha Denona
4.5 (2,944)·Medium · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims a lightweight feel
Differences: Neutral rather than warm undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
54
Wear & performance
54
Skin suitability
33
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Matches: Very close colour· Claims a lightweight feel· No drying alcohol listed
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
55
Wear & performance
54
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: medium deep, neutral undertones
The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y10 (Medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 16T, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y10. Every attribute compared, with its share of the score.
ComparedYour shadeY10Closest shade match16THow they compareScore
Shade match55% of overall93
Colour60%96#ce9562#cf9768Looks identicalColour difference 1.2 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.0
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%60MediumFullSome differenceFull coverage rather than medium
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity30%7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type100%28Normal, dry, sensitiveCombination, oily, sensitiveBoth marketed for sensitive skin
Overall match 76/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kylie Cosmetics Natural Blur Powder Foundation in 6N, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y10. Every attribute compared, with its share of the score.
ComparedYour shadeY10Closest overall alternative6NHow they compareScore
Shade match55% of overall90
Colour60%97#ce9562#d09462Looks identicalColour difference 0.9 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.0
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Overall match 77/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$28 less (54%)
