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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y12 dupes and alternatives Natasha Denona

Tan · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free4No drying alcohol6Vegan0Cruelty-free1Oil-free2With SPF, applied. RemoveMineral0

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6 of 30

Only showing matches with SPF, without alcohol denat.

  • 23 matches have no SPF listed and are not shown.

Closest shade match: Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Deep 1

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
Y12Change shade
Depth and undertone: Tan · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Bobbi Brown
Deep 1
Depth and undertone: Tan · Warm · golden
Finish and coverage: Radiant · Light coverage
Shade match
94out of 100
Colour
91
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49Ulta BeautyUlta Beauty
$3 less (6%)

Your shade $52 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Babassu Foundcealer Dewy Foundation SPF 20 49H Tan-Deep Honey

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
Y12Change shade
Depth and undertone: Tan · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Tarte
49H Tan-Deep Honey
Depth and undertone: Tan · Warm · peach
Finish and coverage: Radiant · Buildable coverage
Overall match
89out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
89
Wear (Wear & performance)
72
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$10 less (19%)

Your shade $52 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Instant Age Rewind Eraser Treatment Foundation

    340
    Shade match 91
    $12.98WalmartWalmart$39.02 less (75%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimNot marketed for normal/dry skin

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match
  2. #4 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 112 Ginger
    Shade match 88
    $39Ulta BeautyUlta Beauty(product price)$13 less (25%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 114 Golden
    Shade match 85
    $39SephoraSephora$13 less (25%)

    Matches: Similar undertone (neutral vs warm)Same medium coverageBoth claim a blurring effect

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Golden (W-074)
    Shade match 86
    $58SephoraSephoraCosts $6 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Slightly lighterMatte rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    65
    Skin suitability
    28

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Dark, warm neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y12 (Tan · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5W

    • Very close colour
    • Tan · Warm · golden undertone

    $38

    SephoraView at Sephora
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    415 Honey

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 415 Honey

    • Very close colour
    • Tan · Warm undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  4. Clinique Even Better All-Over Concealer + Eraser

    WN 118 Amber

    Clinique Even Better All-Over Concealer + Eraser, shade WN 118 Amber

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    21W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 21W

    • Close colour
    • Tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3Y57

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3Y57

    • Close colour
    • Medium tan · Warm · golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Deep 1, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y12. Every attribute compared, with its share of the score.

ComparedYour shadeY12Closest shade matchDeep 1Score
Shade match55% of overall94
Colour91#b67c44#b8773eVery close colourColour difference 2.1 (0 is identical)
Depth98TanTanSameDepth difference: 1.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared74
Finish100RadiantRadiantSameSame radiant finish
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared66
Longevity7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 85/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Deep 1.

Same or better

  • $3 less
  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • No drying alcohol listed
  • Adds SPF 15

Different

  • Light rather than medium coverage
  • No blurring effect claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, no silicone
FragranceNot listedListed (limonene)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 15
OverlapUnknown-based vs water-based; silicone high vs none
View full match

Why the closest overall alternative works

Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 49H Tan-Deep Honey, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y12. Every attribute compared, with its share of the score.

ComparedYour shadeY12Closest overall alternative49H Tan-Deep HoneyScore
Shade match55% of overall94
Colour90#b67c44#b87946Very close colourColour difference 2.3 (0 is identical)
Depth99TanTanSameDepth difference: 0.7
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 49H Tan-Deep Honey.

Same or better

  • $10 less
  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Buildable rather than medium coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed
  • Adds SPF 20

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 20
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Deep 1

Best price
$49Ulta BeautyUlta Beauty
$3 less (6%)

Your shade $52 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Babassu Foundcealer Dewy Foundation SPF 20 49H Tan-Deep Honey

Match price
$42Ulta BeautyUlta Beauty
$10 less (19%)

Your shade $52 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.