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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y7 dupes and alternatives Natasha Denona

Medium light · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Light0
  • Medium0
  • Full3
  • Buildable0

Finish

  • Matte0
  • Natural matte0
  • Natural0
  • Radiant3
  • Luminous0

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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3 of 30

Only showing matches made for combination skin, in serum form.

  • 2 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Radiance Serum Powered Foundation NW20

The equivalent shade and the most similar foundation overall.

Your shade
Natasha Denona
Y7Change shade
Depth and undertone: Medium light · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
MAC Cosmetics
NW20
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Radiant · Full coverage
Overall match
89out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
93
Wear (Wear & performance)
65
Skin (Skin suitability)
84
Shade match
94out of 100
Colour
97
Depth
98
Undertone
85
High confidence· Digital matchWhy it matches
Match price
$46Ulta BeautyUlta Beauty
$6 less (12%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW18
    Shade match 88
    $46Ulta BeautyUlta Beauty(product price)$6 less (12%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    65
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: beige with neutral undertone for light skin

    High confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    C4.5
    Shade match 88
    $46Ulta BeautyUlta Beauty(product price)$6 less (12%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    65
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: tanned neutral beige with peach undertone for medium skin

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y7 (Medium light · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Looks identical
    • Medium light · Warm · golden undertone

    $42

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Looks identical
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Looks identical
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Looks identical
    • Medium light · Warm undertone

    $34

    SephoraView at Sephora
  5. Dior Forever Skin Correct Full-Coverage Concealer

    3WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3WP Warm Peach

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NW20, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y7. Every attribute compared, with its share of the score.

ComparedYour shadeY7Closest matchNW20Score
Shade match55% of overall94
Colour97#d39d73#cf9c74Looks identicalColour difference 0.9 (0 is identical)
Depth98Medium lightMediumCloseDepth difference: 1.0
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone85Warm · yellowNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 89/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW20.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same radiant finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Where to buy NW20

Match price
$46Ulta BeautyUlta Beauty
$6 less (12%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.